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Industry Pro Newsletter: Disneyland Parade and Character Performers Seek Union Protections
Industry Pro Newsletter: Disneyland Parade and Character Performers Seek Union Protections
April 22, 2024

Charleston Stage has a new Managing Director, and Dallas Theater Center has a new interim Artistic Director. Along with these movements of the regional leadership carousel, Seattle Opera has introduced a new Artistic Ambassador, a role designed to help bridge the gap between the stage and the community, and foster new audiences.

Meet a Marketer: Stephanie Schloss of Schloss Marketing Solutions
Meet a Marketer: Stephanie Schloss of Schloss Marketing Solutions
April 24, 2024

Stephanie Schloss is the Founder and CEO of Schloss Marketing Solutions, a boutique entertainment advertising agency, and helps score sold-out productions using today's most innovative data-driven strategies in digital advertising.

Industry Pro Newsletter: Concord Theatricals' Catalog Now On Stage Mag
Industry Pro Newsletter: Concord Theatricals' Catalog Now On Stage Mag
April 15, 2024

As news of additional cuts comes from more councils in the UK, in the US, a new piece of legislation looks to support the still struggling live entertainment industry as it emerges into the new normal. As evidence of the need for such action, we’ve got stories about layoffs at a New Jersey NPR station, as well as another urgent fundraising plea.

Industry Pro Newsletter: New Study Looks to the Preparedness of Arts Orgs to Face Future Challenges
Industry Pro Newsletter: New Study Looks to the Preparedness of Arts Orgs to Face Future Challenges
April 8, 2024

In a sign of an industry on the rebound, Center Theatre Group in Los Angeles is getting ready to announce a return of programming at the Mark Taper Forum, where production was paused last year while the organization went through a budget crunch. Additionally, following the casting of a Black actress in the role of Juliet, an upcoming West End production of Romeo and Juliet from the Jamie Lloyd Company started dealing with racist backlash online - we’ll show you how the company responded.

Industry Pro Newsletter: Grants and Government Spending Impact on Arts Budgets
Industry Pro Newsletter: Grants and Government Spending Impact on Arts Budgets
April 1, 2024

This week, stories abound about the impact funding can have on the arts - from the UK, an editorial about how the collapse of funding for the creative industry was predictable. In the US, we have stories of large gifts making a huge impact - no-cost rentals at 59E59 - as well as changes to the way Florida is apportioning their arts budget.

Meet a Marketer: Annisha Hinkle of the LA Phil
Meet a Marketer: Annisha Hinkle of the LA Phil
March 28, 2024

Annisha Hinkle is the Senior Manager, Promotions and Partnerships with the Los Angeles Philharmonic, where she works on campaigns for LA Phil shows and other events happening at the Walt Disney Concert Hall, the Hollywood Bowl, the Ford, and beyond.

Industry Pro Newsletter: Subscription Study in Pittsburgh
Industry Pro Newsletter: Subscription Study in Pittsburgh
March 25, 2024

The storm of openings has begun on Broadway, as we prepare for what will be an even busier April leading into the conclusion of the 2023-2024 Broadway season. Amidst that storm, great work continues off-Broadway, as Cara Joy David reminds us when she pays a visit to Dead Outlaw.

Industry Pro Newsletter: Public Declines to Recognize Union
Industry Pro Newsletter: Public Declines to Recognize Union
March 18, 2024

As the unionization wave continues to move through theatrical workers across the country, two developments last week highlighted the movement: the Public Theatre declined to voluntarily recognize the unionization effort of their workers, and workers at the Goodman Theatre sought their own union affiliation.

Industry Pro Newsletter: In the UK, First Time Theatregoers Half of Ticket Buyers
Industry Pro Newsletter: In the UK, First Time Theatregoers Half of Ticket Buyers
March 11, 2024

After what has felt like weeks of covering cuts in funding to UK Arts budgets, some great news on two fronts from across the pond - a recent study of 2023 ticket buyers in the UK found that more than half of them were first time theatregoers.

Industry Pro Newsletter: Do 'Influencers' Bring in An Audience?
Industry Pro Newsletter: Do 'Influencers' Bring in An Audience?
March 4, 2024

As theatre marketers continue to try and find new ways to market their shows - and in a very crowded Broadway season new ways to break through the noise - there is a strong trend to chase the next shiny thing. One of those elements of marketing that is newer to the marketplace is the use of influencers.

Industry Pro Newsletter: North Carolina Theater Files for Chapter 11, Second Stage Gives Up the Kiser
Industry Pro Newsletter: North Carolina Theater Files for Chapter 11, Second Stage Gives Up the Kiser
February 26, 2024

The restructuring of the industry continues - in North Carolina, Raleigh has lost one of its major institutions (for the time being) as North Carolina Theater suspends their 2024 season and files for bankruptcy. The labor movement continues to notch wins in New York, as the Atlantic Theater workers have voted to join IATSE.

Industry Pro Newsletter: Who Benefits from the NYS Tax Cut for Broadway?
Industry Pro Newsletter: Who Benefits from the NYS Tax Cut for Broadway?
February 20, 2024

Another theatre has announced their closure, with Cutting Ball in San Francisco becoming the latest to look at their financial situation and decide that there was no viable path forward. We’ll have more coverage here and in our marketing update about the things that are working for theatres that have found a way to thrive in the new normal.

Meet a Marketer: John Zorn of Arts Reach
Meet a Marketer: John Zorn of Arts Reach
February 15, 2024

After completing his M.B.A. at Stanford, John has combined a career of performing on the clarinet with helping manage symphonies such as the Detroit Symphony and San Jose Symphony, consulting with art organizations, and leading Arts Reach, The Association of Arts Management, Marketing and Development Professionals.

Industry Pro Newsletter: AEA Members Authorize Strike, Boston Theaters Fight for Survival
Industry Pro Newsletter: AEA Members Authorize Strike, Boston Theaters Fight for Survival
February 12, 2024

AEA members voted to authorize a strike against the Broadway League of the development agreement - while this doesn’t mean the union will call a strike, it does give them another bargaining chip in their ongoing negotiations with the League. Regionally, we have a lot of stories of announced retirements and new leaders stepping into roles.

Industry Pro Newsletter: Roundabout Unveils the Todd Haimes, The Struggle of Toronto's Theatre Sector
Industry Pro Newsletter: Roundabout Unveils the Todd Haimes, The Struggle of Toronto's Theatre Sector
February 5, 2024

Regionally, a few new leaders in high profile positions across the country - including Nicole A. Watson at Playwrights Center, Megwyn Sanders-Andrews at at Milwaukee Chamber Theatre, and Geneé Coreno at WAM. In the UK, a new union agreement for Equity and the ITC, and in Toronto, a tale of haves and have nots in the recovery.

Industry Pro Newsletter: GALA Made Whole, Tony Eligibility, Royal Court Might Make Job Cuts
Industry Pro Newsletter: GALA Made Whole, Tony Eligibility, Royal Court Might Make Job Cuts
January 29, 2024

This week, the NEA announced $32 million in grants to institutions across the country, and while these grants are going to be vitally important to the groups that received them, it is just a drop in the bucket to the economic impact that arts organizations have on their local communities.

Industry Pro Newsletter: Baltimore Center Stage Announces Layoffs, League President's Abrupt Departure Raises Questions
Industry Pro Newsletter: Baltimore Center Stage Announces Layoffs, League President's Abrupt Departure Raises Questions
January 22, 2024

January is often a rough month in the theater industry - there are fewer shows running, audiences are reluctant to venture out into the winter weather, there is typically a slate of Broadway closings, and companies are taking stock of their financial situation following the closure of (typically) popular holiday productions.

Industry Pro Newsletter: Suburban Theatre Audiences Are Still Missing in NYC and Beyond
Industry Pro Newsletter: Suburban Theatre Audiences Are Still Missing in NYC and Beyond
January 16, 2024

Cara Joy David explores the concerning trend that suburban audiences are less willing to travel into the city center to see shows due to a perceived increase in crime in the city, leaving audiences feeling less safe getting in and out of shows. In the UK, funding cuts force theatres to innovate in ways to stave off closure and grow their audience.

Meet a Marketer: Josh Katzker, Director of Marketing at The REV Theatre Company
Meet a Marketer: Josh Katzker, Director of Marketing at The REV Theatre Company
January 10, 2024

Josh Katzker (he/him) is the Director of Marketing for The REV Theatre Company. He has served The REV in several capacities since 2005. He spent several seasons acting and road managing with The REV on Tour before joining the administrative staff in 2015. In January of 2022, Josh became the company's Director of Marketing.

Industry Pro Newsletter: Hopes for 2024, National Theatre Wales 100% Funding Cut
Industry Pro Newsletter: Hopes for 2024, National Theatre Wales 100% Funding Cut
January 8, 2024

Cara Joy David looks at the stage door experience at the musicals currently running on Broadway, we check in with various insiders hopes for Broadway in 2024, and we look at Dallas and Denver - where the recovery has taken different paths. Across the pond, the National Theatre Wales deals with a complete funding cut from their arts council.



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