Industry Pro Newsletter: Who Benefits from the NYS Tax Cut for Broadway?February 20, 2024Another theatre has announced their closure, with Cutting Ball in San Francisco becoming the latest to look at their financial situation and decide that there was no viable path forward. We’ll have more coverage here and in our marketing update about the things that are working for theatres that have found a way to thrive in the new normal.
Meet a Marketer: John Zorn of Arts ReachFebruary 15, 2024After completing his M.B.A. at Stanford, John has combined a career of performing on the clarinet with helping manage symphonies such as the Detroit Symphony and San Jose Symphony, consulting with art organizations, and leading Arts Reach, The Association of Arts Management, Marketing and Development Professionals.
Industry Pro Newsletter: AEA Members Authorize Strike, Boston Theaters Fight for SurvivalFebruary 12, 2024AEA members voted to authorize a strike against the Broadway League of the development agreement - while this doesn’t mean the union will call a strike, it does give them another bargaining chip in their ongoing negotiations with the League. Regionally, we have a lot of stories of announced retirements and new leaders stepping into roles.
Industry Pro Newsletter: Suburban Theatre Audiences Are Still Missing in NYC and BeyondJanuary 16, 2024Cara Joy David explores the concerning trend that suburban audiences are less willing to travel into the city center to see shows due to a perceived increase in crime in the city, leaving audiences feeling less safe getting in and out of shows. In the UK, funding cuts force theatres to innovate in ways to stave off closure and grow their audience.
Meet a Marketer: Josh Katzker, Director of Marketing at The REV Theatre CompanyJanuary 10, 2024Josh Katzker (he/him) is the Director of Marketing for The REV Theatre Company. He has served The REV in several capacities since 2005. He spent several seasons acting and road managing with The REV on Tour before joining the administrative staff in 2015. In January of 2022, Josh became the company's Director of Marketing.
Industry Pro Newsletter: Hopes for 2024, National Theatre Wales 100% Funding CutJanuary 8, 2024Cara Joy David looks at the stage door experience at the musicals currently running on Broadway, we check in with various insiders hopes for Broadway in 2024, and we look at Dallas and Denver - where the recovery has taken different paths. Across the pond, the National Theatre Wales deals with a complete funding cut from their arts council.
Meet a Marketer: John Zinn, Marketing Consultant - SteppenwolfDecember 6, 2023John Zinn is a free-lance arts marketing consultant and producer. He was Director of Marketing and Communications at Steppenwolf Theatre Company in Chicago for 7 years and has worked with the company in some capacity for a total of 15 years.