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Alex Freeman






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Industry Pro Newsletter: The Arts Economic Impact in the US, London Ticket Sales Beginning to Stabilize
Industry Pro Newsletter: The Arts Economic Impact in the US, London Ticket Sales Beginning to Stabilize
April 7, 2025

A new report this week highlights the economic impact of the arts on the US economy. In New York, we spotlight the influx of Olivier Award-winning productions, and a significant shift in audition practices by Equity. Regionally, we examine leadership transitions at theaters in Dallas, Maine, and Boston, and internationally, we delve into the latest Olivier Award winners and infrastructure investments in Canadian theatre, alongside a report on stabilizing West End audience numbers.

Industry Pro Newsletter: Rudin Sets Sights on Return to Broadway; UK Takes Aim at the Resale Market
Industry Pro Newsletter: Rudin Sets Sights on Return to Broadway; UK Takes Aim at the Resale Market
March 31, 2025

This week's newsletter dives into a diverse range of theatrical developments, from Broadway's surprising resilience in the face of new congestion pricing, to significant leadership changes and ambitious renovation projects. We also examine the expanding reach of theater through the launch of a new global fringe festival database, and explore the evolving landscape of arts funding and regulation, both regionally and internationally. Stories highlight strategic alliances in Seattle, restructuring at the Kennedy Center, and artist concerns over funding declines in Australia, culminating in the UK's move to regulate ticket resales.

Industry Pro Newsletter: Unions Questioned at Kennedy Center, UK Artists Fight Against AI Use
Industry Pro Newsletter: Unions Questioned at Kennedy Center, UK Artists Fight Against AI Use
March 24, 2025

From the financial strains detailed in TCG’s 'Theatre Facts 2023' report to leadership transitions at major institutions like Lincoln Center Theater and Theatre Horizon, the industry grapples with economic realities while seeking innovative paths forward. Simultaneously, the sector confronts evolving issues such as the impact of AI on creative rights in the UK and debates over labor costs in the US.

Industry Pro Newsletter: BroadwayWorld Announces New Ticketmaster Partnership, A New In-Memorium Plan on Broadway
Industry Pro Newsletter: BroadwayWorld Announces New Ticketmaster Partnership, A New In-Memorium Plan on Broadway
March 17, 2025

This week, BroadwayWorld and Ticketmaster announced a new partnership, and we’re taking a realistic look at the arts' ongoing recovery from the pandemic. Plus, we've got updates on Broadway's new 'In Memoriam' and some positive labor news. Regionally, we're covering the happenings at the Kennedy Center, theaters tackling financial hurdles, and leadership changes. On the international front, we're highlighting the incredible resilience of Ukrainian artists and a potential game-changer for England's cultural funding.

Industry Pro Newsletter: NEA Reverses Course on Gender Policy, Rockwell to Renovate the Laurie Beechman
Industry Pro Newsletter: NEA Reverses Course on Gender Policy, Rockwell to Renovate the Laurie Beechman
March 10, 2025

We delve into the shifting tides of arts funding, from the NEA's controversial policy changes to the crucial need for increased support in NYC public schools. We also examine the profound impact of political appointments on cultural institutions, as seen in the 'Hamilton' cancellation and the Kennedy Center's board changes. Additionally, we honor the legacy of a theatrical giant with the passing of Athol Fugard.

Industry Pro Newsletter: AEA and Broadway League Reach New Agreement, Supreme Court Denies Petition over Drag Ban
Industry Pro Newsletter: AEA and Broadway League Reach New Agreement, Supreme Court Denies Petition over Drag Ban
March 3, 2025

This week's newsletter is packed with everything from big legal battles to the nitty-gritty of box office numbers. We're diving into new legal rulings around drag and AI, and figuring out what's next for marketing now that social media's changing. Plus, we've got the scoop on Broadway's winter wins, a new developmental agreement, and a look at how the arts factor into London’s ten-year plans.

Industry Pro Newsletter: NEA Clarifies Grant Changes, Promising Signs from a New Audience Behavior Study
Industry Pro Newsletter: NEA Clarifies Grant Changes, Promising Signs from a New Audience Behavior Study
February 24, 2025

We'll unpack the NEA's latest grant guidelines (including the loss of Challenge America), celebrate the work of Broadway Cares', and share some genuinely good news about audiences returning to theaters. Plus, we've got updates on new leadership, labor victories, and international investments that are shaping the future of the performing arts.

Industry Pro Newsletter: A Shift in NEA Grants, and the Latest on the Kennedy Center Situation
Industry Pro Newsletter: A Shift in NEA Grants, and the Latest on the Kennedy Center Situation
February 18, 2025

This week’s newsletter highlights a range of developments in the theater world, from national funding priorities to local artistic leadership changes and discussions surrounding accessibility.  We'll explore the NEA's focus on celebrating America's history through its 2026 grants, celebrate the artistry of makeup and hair designers at the MUAHS Awards, and examine leadership transitions at the Kennedy Center.  Additionally, we'll spotlight new artistic directors at regional theaters and share Sir Tim Rice's advocacy for increased surtitles in productions, reflecting a broader conversation about making theater more inclusive and engaging for all.

Industry Pro Newsletter: Broadway’s Shrinking Orchestras, Trump Moves to Reshape the Kennedy Center Board
Industry Pro Newsletter: Broadway’s Shrinking Orchestras, Trump Moves to Reshape the Kennedy Center Board
February 10, 2025

Erin Harkey takes the helm at Americans for the Arts, while Nidia Medina and Liam Sinclair step into key leadership roles at INTAR Theatre and the National Theatre of Scotland. Broadway sees ongoing changes, from the shrinking size of show orchestras to Broadway Bridges expanding student access. Meanwhile, political actions threaten arts institutions, with Trump’s move against the Kennedy Center board and potential funding cuts in Philadelphia. We’ve also got the full list of winners at the Obie Awards, and the latest updates on the New York State investigation into Shen Yun.

Industry Pro Newsletter: Kennedy Center, Soulpepper, Opera Australia—Major Theatres Face Leadership Shakeups
Industry Pro Newsletter: Kennedy Center, Soulpepper, Opera Australia—Major Theatres Face Leadership Shakeups
February 3, 2025

This week’s theatre news highlights key shifts in leadership, policy, and industry trends. From calls for cultural organizations to expand their audiences to the reintroduction of legislation supporting performing artists, financial sustainability remains a pressing theme. On Broadway, Hell’s Kitchen earns a GRAMMY, while Sardi’s prepares to welcome back Broadway Bets. Leadership changes at the Kennedy Center, Syracuse Stage, and Soulpepper Theatre signal transitions across major institutions, and international headlines bring further challenges, including the cancellation of Coraline and Opera Australia’s ongoing turmoil. As the industry navigates these developments, adaptation and advocacy remain at the forefront.

Industry Pro Newsletter: New Tony Eligibility Rulings, the NEA Announces Nearly $40 Million in Grants
Industry Pro Newsletter: New Tony Eligibility Rulings, the NEA Announces Nearly $40 Million in Grants
January 21, 2025

From national funding initiatives and emerging talent showcases to leadership changes and awards season updates, the industry demonstrates its capacity to adapt and inspire. Regional and international efforts underline the importance of community support, whether through wildfire relief in California or advocating for arts funding in Bristol. With new venues, leadership appointments, and cultural projects on the horizon, this week’s newsletter celebrates the power of the performing arts to drive innovation and foster connection across diverse audiences.

Industry Pro Newsletter: Why Audiences Are Asking For Refunds, IATSE Strike, Congestion Pricing Impact
Industry Pro Newsletter: Why Audiences Are Asking For Refunds, IATSE Strike, Congestion Pricing Impact
January 13, 2025

This week, we explore whether congestion pricing is reshaping Manhattan travel habits and examine a labor strike disrupting productions at Atlantic Theater Company. On the regional stage, we reflect on the loss of Theatre Palisades to Los Angeles wildfires and the struggles facing Bay Area theatres. Internationally, the launch of Welsh National Theatre and ATG’s acquisition of SOM Produce bring new opportunities, while changes at Bristol Old Vic Theatre School underscore ongoing financial pressures. Each story highlights resilience amid transformation in the global arts community.

Industry Pro Newsletter: Broadway Capitalization Budgets Continue to Increase, Congestion Pricing Goes Into Effect
Industry Pro Newsletter: Broadway Capitalization Budgets Continue to Increase, Congestion Pricing Goes Into Effect
January 6, 2025

From Broadway's escalating production budgets to Berlin’s significant arts funding cuts, economic pressures are shaping the global cultural landscape. Meanwhile, New York City takes bold steps with congestion pricing, impacting theatergoers and commuters alike. Amid these challenges, artistic resilience shines through – whether in rural arts communities, Hollywood’s ongoing fight to rebound, or the launch of the Harvey Fierstein Theatre Lab to nurture new talent.

Industry Pro Newsletter: NEA Reports On the State of Nonprofits, Tom Viola Honored
Industry Pro Newsletter: NEA Reports On the State of Nonprofits, Tom Viola Honored
December 23, 2024

From nonprofit theaters innovating in the face of financial pressures to the anticipation of live performance rebounding amidst AI fatigue, the stories highlight an industry evolving while staying grounded in community and creativity. Stories include Broadway honoring Tom Viola, regional theaters navigating leadership changes, and international venues undergoing major renovations.

Industry Pro Newsletter: BroadwayWorld Awards Voting Open, 9-Show Weeks, and $70M for the Arts in King County
Industry Pro Newsletter: BroadwayWorld Awards Voting Open, 9-Show Weeks, and $70M for the Arts in King County
December 16, 2024

As the year winds down, this week’s stories reflect a season of change, opportunity, and challenges in the theatre world. From the opening of voting for the 2024 BroadwayWorld Regional Awards to the rise of effective altruism reshaping holiday giving, we explore how innovation and community engagement continue to shape the arts. Highlights include expanded performance schedules on Broadway, significant regional funding initiatives like King County’s Doors Open program, and transitions like Heather Lanza’s appointment at NextStop Theatre. Meanwhile, stories of financial strain, such as Germany’s cultural budget cuts and UK theatre downsizing, remind us of the ongoing need for sustainable support in the arts sector.

Meet a Marketer: Megan Clark, Marketing Manager, Theatre Raleigh
Meet a Marketer: Megan Clark, Marketing Manager, Theatre Raleigh
December 23, 2024

Megan Clark is a Western North Carolina native who graduated from William Peace University with a degree in Arts Administration. Her vast arts experience includes working as a freelance stage manager for multiple theatre companies across NC, including Foothills Performing Arts where she holds the title as the youngest recipient of the Doug Carter Award for Overall Promotion of Performing Arts. Megan's additional experience includes working as a Costuming intern at Walt Disney World, and as the Booking Coordinator at Martin Marietta Center for the Performing Arts. With Theatre Raleigh, Megan began as an intern while still in school, and now holds the position of Marketing Manager.

Industry Pro Newsletter: Broadway’s Jukebox Musical Trend: Financial Boon or Creative Challenge?
Industry Pro Newsletter: Broadway’s Jukebox Musical Trend: Financial Boon or Creative Challenge?
December 9, 2024

Leadership transformations and financial strategies are reshaping the theater world, with new leaders like Alisha Tonsic at TCG and Jan Svendsen Weiss launching ACTivate4Good to drive innovation and social impact. Broadway faces mounting pressures as producers navigate rising costs and favor jukebox musicals over original works to mitigate risks. Regionally, initiatives like BroadwayWorld’s donation database and the reinvention of Cal Shakes’ scene shop demonstrate resilience amid challenges.

Industry Pro Newsletter: J.P. Morgan’s NextList, Budget Cuts in Berlin, and Shen Yun Allegations
Industry Pro Newsletter: J.P. Morgan’s NextList, Budget Cuts in Berlin, and Shen Yun Allegations
December 2, 2024

This week's newsletter highlights pivotal moments and developments shaping the theatre world, from New York to Berlin. In academia, Professor Christian Parker redefines dramaturgy’s role at Columbia, while Broadway remembers the late Gavin Creel with a livestreamed memorial. Globally, J.P. Morgan’s NextList and Berlin’s proposed arts budget cuts spark reflections on the value of culture, as regional and international initiatives, including MTI’s support for disaster-stricken theatres and new leadership at The Old Vic, underscore the resilience and adaptability of the arts. Lastly, a troubling lawsuit involving Shen Yun Performing Arts raises questions about labor conditions in the performing arts.

Industry Pro Newsletter: Bluesky for Broadway & Tax Incentives for Theatre in Massachusetts
Industry Pro Newsletter: Bluesky for Broadway & Tax Incentives for Theatre in Massachusetts
November 25, 2024

Broadway embraces new platforms like Bluesky and Stage Mag, while regional developments include Massachusetts’ live theater tax credit and Portland’s push for funding transparency. Leadership changes at the Fountain Theatre and Birmingham Rep signal fresh directions for these institutions. Finally, celebrations and reflections, from Broadway’s marketing triumphs to the UK’s National Lottery milestone, emphasize the ongoing balance of creativity, recognition, and sustainability in the performing arts.



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