Variety reports on DreamWorks chief Jeffrey Katzenberg's pitch to Wall Street analysts this week on the company's health and included is information on the financial status of SHREK.
The paper notes that "Sunday's opening of "Shrek" on Broadway reps a $24 million investment, to be amortized over three years, Daly said. No returns are expected until 2010, but if the show's a hit, examples such as "Wicked" or "The Lion King" suggest annual revenue from tours and merchandise could be $100 million to $150 million. Profit would be $30 million to $50 million a year."
SHREK THE MUSICAL will open at the Broadway Theatre (1681 Broadway @ 53rd St) on Sunday, December 14, 2008. Preview performances began on Saturday, November 8, 2008.
SHREK THE MUSICAL stars Tony Award® nominee Brian d'Arcy James as Shrek, Tony Award® winner Sutton Foster as Princess Fiona, Tony Award® nominee Christopher Sieber as Lord Farquaad, Tony Award® nominee Daniel Breaker as Donkey and Tony Award® nominee John Tartaglia as Pinocchio.
Joining these actors are Cameron Adams, Haven Burton, Jennifer Cody, Ben Crawford,Bobby Daye, Ryan Duncan, Sarah Jane Everman, Aymee Garcia, Leah Greenhaus,Justin Greer, Lisa Ho, Chris Hoch, Danette Holden, Marty Lawson, Jacob Ming-Trent,Carolyn Ockert-Haythe, Marissa O'Donnell, Denny Paschall, Rachel Resheff, Greg Reuter, Adam Riegler, Noah Rivera, Heather Jane Rolff, Jennifer Simard, Rachel Stern,Dennis Stowe, David F.M. Vaughn.
SHREK THE MUSICAL is an entirely new musical based on the story and characters fromWilliam Steig's book Shrek!, as well as the Dreamworks Animation film Shrek, the first chapter of the Shrek movie series. SHREK THE MUSICAL played a pre-Broadway engagement at Seattle's 5th Avenue Theatre from August 14th to September 21st.
SHREK THE MUSICAL features a book and lyrics by Pulitzer Prize® winner, David Lindsay-Abaire (Rabbit Hole), music by Olivier Award-winner Jeanine Tesori (Thoroughly Modern Millie & Caroline, or Change), and is directed by Tony Award® nominee Jason Moore, who staged the Tony Award®-winning Best Musical, Avenue Q and Jerry Springer - The Opera in Concert at Carnegie Hall.
