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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

NBC's TODAY Is No. 1 in Key Demo for 95 Straight Weeks Photo NBC's TODAY Is No. 1 in Key Demo for 95 Straight Weeks
by Caryn Robbins - October 24, 2017

NBC's TODAY was the number-one morning show outright, topping ABC's Good Morning America in total viewers and all demos last Monday. For the week, TODAY was also the number-one morning show in the key demo A25-54, marking 95 straight weeks in the top spot (111 of the last 112 weeks), its best stre...


TODAY Is The #1 Morning Show Across The Board For January 2018 Photo TODAY Is The #1 Morning Show Across The Board For January 2018
by Tori Hartshorn - January 30, 2018

TODAY Is The #1 Morning Show Across The Board For January 2018...


TODAY Tops GMA in Key A25-54 and A18-49 Demos Photo TODAY Tops GMA in Key A25-54 and A18-49 Demos
by Tori Hartshorn - July 24, 2018

NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” in the key A25-54 and A18-49 demos. For 134 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49, TODAY has been number-one for 153 of the last 154 weeks....


TODAY Tops GMA in Key A25-54 and A18-49 Demos Photo TODAY Tops GMA in Key A25-54 and A18-49 Demos
by Tori Hartshorn - July 10, 2018

TODAY is the number-one morning show, topping ABC's “Good Morning America” among the key A25-54 and A18-49 demos. TODAY has now won 132 consecutive weeks in the A25-54 news demo, its best streak in six years, while improving its advantage over GMA by four times compared to the prior week. TODAY has ...


TODAY Tops GMA in Key Demos Last Week and Season-to-Date Photo TODAY Tops GMA in Key Demos Last Week and Season-to-Date
by Tori Hartshorn - June 19, 2018

TODAY Tops GMA in Key Demos Last Week and Season-to-Date...


NBC's TODAY is No. 1 Morning Show for 7th Straight Week Photo NBC's TODAY is No. 1 Morning Show for 7th Straight Week
by Caryn Robbins - January 17, 2018

TODAY was the number-one morning show outright last week beating the competition in total viewers, A25-54 and A18-49. This marks TODAY's seventh straight weekly across-the-board win, its longest streak since 2/20/2012 4/8/2012 ....


VIDEO: Bryan Batt Pokes at Kardashians, Trump, Weinstein and More with New Lyrics to Photo VIDEO: Bryan Batt Pokes at Kardashians, Trump, Weinstein and More with New Lyrics to 'Anything Goes'
by BWW News Desk - October 17, 2017

Bryan Batt performed at the 17th Annual 'Les Girls' on October 15, 2017 in Hollywood, Calif., and treated the audience to an updated version of the classic 'Anything Goes,' complete with nods to the Kardashians, Trump, and Harvey Weinstein....


Premium Publication, Residential Tech Today, Promises To Inject New... Photo Premium Publication, Residential Tech Today, Promises To Inject New...
by Robert Diamond - August 15, 2018

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NBC's TODAY is No. 1 in Total Viewers and All Demos Photo NBC's TODAY is No. 1 in Total Viewers and All Demos
by Caryn Robbins - September 19, 2017

Once again, more viewers turn to NBC News' TODAY during breaking news. For the week of 9/4, TODAY was the number-one morning show outright topping ABC's Good Morning America in total viewers and all demos...


TODAY Is #1 For 11 Consecutive Quarters Photo TODAY Is #1 For 11 Consecutive Quarters
by Tori Hartshorn - July 03, 2018

 NBC News' TODAY was the number-one morning show for the second quarter in 2018, topping ABC's “Good Morning America” in the key A25-54 and A18-49 demos. TODAY has now won 11 consecutive quarters, 34 straight months and 131 straight weeks in the A25-54 news demo. TODAY was also number one among A18-...


Premium Publication, Residential Tech Today, Promises To Inject New... Photo Premium Publication, Residential Tech Today, Promises To Inject New...
by Robert Diamond - September 15, 2018

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NBC's TODAY Wins Demo, Grows Lead Vs. GMA Photo NBC's TODAY Wins Demo, Grows Lead Vs. GMA
by Caryn Robbins - August 15, 2017

NBC News' TODAY was the number-one morning show topping ABC's “Good Morning America” yet again in the key demo A25-54 for the week....


 NBC News' TODAY Wins Number-One Morning Show Spot Last Week, Tops CBS' GOOD MORNING Photo NBC News' TODAY Wins Number-One Morning Show Spot Last Week, Tops CBS' GOOD MORNING AMERICA
by Kaitlin Milligan - August 14, 2018

NBC News' TODAY was the number-one morning show last week, topping ABC's Good Morning America in the key A25-54 and A18-49 demos. For 137 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49,TODAY has been number-one for 156 of the last 157 weeks. Week-over wee...


NBC's TODAY Tops GMA in Total Viewers & All Demos Photo NBC's TODAY Tops GMA in Total Viewers & All Demos
by Caryn Robbins - July 25, 2017

NBC News' TODAY was the number-one morning show outright topping ABC's “Good Morning America” in total viewers and all demos last Friday. TODAY also won the week in the key demo A25-54 marking 82 straight weeks in the top spot (98 of the last 99 weeks), its best streak in more than four years....


Chrissy Metz & More Named to TODAY's 2nd Annual 'Styles Heroes List' Photo Chrissy Metz & More Named to TODAY's 2nd Annual 'Styles Heroes List'
by Caryn Robbins - September 18, 2017

TODAY Style is kicking off Wear What You Want Week with a slate of new original content available on air, online and on social media, including the second annual TODAY Style Heroes List and an exclusive survey on dress codes in America. All week long, the TODAY show will also feature interviews and ...


RATINGS: TODAY is Number One For the Week and Posts Biggest Total Viewers Gain Photo RATINGS: TODAY is Number One For the Week and Posts Biggest Total Viewers Gain
by Kaitlin Milligan - February 05, 2019

NBC New's TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 162 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Tuesday and posted the biggest gains of the morning ...


TODAY is Number One in Total Viewers for Three Straight Weeks Photo TODAY is Number One in Total Viewers for Three Straight Weeks
by Kaitlin Milligan - November 13, 2018

Last week, the week of the mid-term elections, TODAY was the number-one morning show across the board proving once again that more viewers turn to TODAY for breaking news. TODAY topped “Good Morning America” in total viewers for the third consecutive week, marking its first “three-peat” total viewer...


TODAY Tops GMA for 121 Straight Weeks in Key A25-54 Demo Photo TODAY Tops GMA for 121 Straight Weeks in Key A25-54 Demo
by Tori Hartshorn - April 24, 2018

NBC News' TODAY won the week again in the key A25-54 demo, topping ABC's GOOD MORNING AMERICA for 121 consecutive weeks. Marking its best streak in A25-54 for nearly six years, TODAY was also number-one for 141 straight weeks in A18-49. This past Friday, TODAY won across the board, topping GMA in to...


TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years Photo TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years
by Tori Hartshorn - April 17, 2018

NBC News' TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years. TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA and CBS. TODAY also topped ABC's Good Morn...


TODAY Tops GMA in Key A25-54 and A18-49 Demos Again Photo TODAY Tops GMA in Key A25-54 and A18-49 Demos Again
by Tori Hartshorn - July 17, 2018

TODAY is the number-one morning show, leading ABC's “Good Morning America” among the key A25-54 and A18-49 demos. TODAY has now topped GMA for 133 consecutive weeks in A25-54, it's best streak in six years, and has won its 152ndweek out of 153 in A18-49. Week-over-week, TODAY delivered the biggest g...


TODAY SHOW Is #1 For 3 Years Straight Photo TODAY SHOW Is #1 For 3 Years Straight
by Tori Hartshorn - December 28, 2018

NBC News' TODAY has marked three straight years as the number-one morning show, topping ABC's “Good Morning America” in the key A25-54 demo for 156 weeks. TODAY grew its demo lead with GMA by double digits week to week and versus last year. TODAY also won in total viewers last Monday, Wednesday and ...


TODAY Show Is #1 For 115 Weeks Photo TODAY Show Is #1 For 115 Weeks
by Tori Hartshorn - March 13, 2018

NBC News' TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 strai...


NBC's TODAY Wins Ultimate Ratings Across the Board During Royal Wedding Week Photo NBC's TODAY Wins Ultimate Ratings Across the Board During Royal Wedding Week
by Macon Prickett - May 22, 2018

NBC News' TODAY won the ultimate ratings crown across the board during the entire week of the royal wedding, topping ABC's “Good Morning America” in all key measurements: total viewers, A25-54 and A18-49. TODAY has been the number-one morning show in A25-54 for 125 straight weeks and in A18-49 for 1...


TODAY is Number One for 160 Weeks Straight Photo TODAY is Number One for 160 Weeks Straight
by Kaitlin Milligan - January 23, 2019

TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 160th week straight. The win marks TODAY's best demo streak in more than six years....


TODAY SHOW Is #1 Season-to-Date Photo TODAY SHOW Is #1 Season-to-Date
by Tori Hartshorn - April 10, 2018

NBC News' TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC's GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. On Tuesday, TODAY won ou...






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