NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
TODAY Tops GMA for 121 Straight Weeks in Key A25-54 Demo
by Tori Hartshorn - April 24, 2018
NBC News' TODAY won the week again in the key A25-54 demo, topping ABC's GOOD MORNING AMERICA for 121 consecutive weeks. Marking its best streak in A25-54 for nearly six years, TODAY was also number-one for 141 straight weeks in A18-49. This past Friday, TODAY won across the board, topping GMA in to...
TODAY #1 in Key A25-54 Demo for 120 Straight Weeks, Best Streak in Nearly Six Years
by Tori Hartshorn - April 17, 2018
NBC News' TODAY was the number-one morning show last week in the key A25-54 demo for 120 consecutive weeks, its best streak in nearly six years. TODAY saw the biggest A25-54 viewership increase vs the prior week, while posting wider demo advantages over GMA and CBS. TODAY also topped ABC's Good Morn...
TODAY SHOW Is #1 Season-to-Date
by Tori Hartshorn - April 10, 2018
NBC News' TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC's GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. On Tuesday, TODAY won ou...
TODAY SHOW Continues #1 Demo Streak For 117 Consecutive Week
by Tori Hartshorn - March 27, 2018
TODAY has won the key A25-54 demo for 117 consecutive weeks, its best streak in nearly 6 years. The show was also up across all key demos vs. prior week, posting largest week-over-week growth in A25-54. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in...
TODAY Is #1 Morning Show Again
by Tori Hartshorn - March 20, 2018
NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” once again in the key A25-54 demo. TODAY has now won 116 consecutive weeks in A25-54, its best streak in nearly 6 years, and continues to top GMA in A18-49 for 136 consecutive weeks. Season-to-date, T...
TODAY Show Is #1 For 115 Weeks
by Tori Hartshorn - March 13, 2018
NBC News' TODAY has won the key A25-54 demo for 115 consecutive weeks, its best demo streak in nearly 6 years. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has won the A18-49 demo for 135 strai...
TODAY Is #1 Morning Show Across The Board Season-To-Date
by Tori Hartshorn - March 06, 2018
NBC News' TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season to date. TODAY also topped the competition in the key A25-54 demo once again for 114 straight weeks, marking its best streak in nearly six years, and won the A18-49 demo for a consecutive 130 weeks. Additi...
TODAY Wins Across the Board for the February Sweep
by Tori Hartshorn - March 02, 2018
NBC News' TODAY, co-anchored by Savannah Guthrie and Hoda Kotb, wins across the board for February 2018 sweeps, its first in six years since February 2012. This also marks the show's 25th consecutive year at number one for February sweeps for the A18-49 demo, and its largest sweep advantage in A25-5...
TODAY Brings Home Ratings Gold Across The Board
by Tori Hartshorn - February 27, 2018
TODAY continues its ratings streak as the top-rated morning news broadcast, winning across the board during both week two from PyeongChang and February 2018. The monthly win marks TODAY's third consecutive month of ratings dominance in total viewers, the key A25-54 demo and A18-49 since June 2012....
TODAY Takes Ratings Gold, Wins Across The Board First Week Of Olympics
by Tori Hartshorn - February 21, 2018
NBC News' TODAY continues its ratings streak as the top morning news broadcast across the board during week one from PyeongChang, South Korea. Co-anchored by Savannah Guthrie and Hoda Kotb, TODAY's first week of the Winter Games had its best advantage over GMA in eight years in both total viewers an...
TODAY Wins Across The Board Every Day Last Week
by Tori Hartshorn - February 13, 2018
TODAY Wins Across The Board Every Day Last Week...
TODAY Is The #1 Morning Show Across The Board For January 2018
by Tori Hartshorn - January 30, 2018
TODAY Is The #1 Morning Show Across The Board For January 2018...
NBC's TODAY is No. 1 Morning Show for 7th Straight Week
by Caryn Robbins - January 17, 2018
TODAY was the number-one morning show outright last week beating the competition in total viewers, A25-54 and A18-49. This marks TODAY's seventh straight weekly across-the-board win, its longest streak since 2/20/2012 4/8/2012 ....
Matt Lauer Offers Congratulations to His Successor Hoda Kotb
by Caryn Robbins - January 02, 2018
As BWW reported earlier today, Hoda Kotb has been named co-anchor of NBC News' TODAY joining Savannah Guthrie. The announcement was made by Andy Lack, Chairman, NBC News Group. The new anchor team debuted this morning....
NBC's TODAY is No. 1 for the Week in Key Demo for 99 Straight Weeks
by Caryn Robbins - November 21, 2017
TODAY was the number-one morning show outright last Friday, beating ABC's Good Morning America in total viewers and all demos. TODAY has now finished first across-the-board for 9 days this season....
NBC's TODAY is No. 1 Outright for 2 Days & Wins in Key Demo
by Caryn Robbins - November 14, 2017
TODAY was the number-one morning show outright last Wednesday and Friday, placing first in total viewers and all demos. TODAY has now finished first across-the-board on multiple days for the third week this season....
NBC's TODAY Delivers Ratings Win On Halloween
by Caryn Robbins - November 07, 2017
TODAY was the number-one morning show outright on Halloween, topping ABC's Good Morning America in total viewers (by 274k) and all demos....
NBC's TODAY Wins 26 Straight Months; Narrows Viewer Gap with GMA
by Caryn Robbins - October 31, 2017
TODAY was the number-one morning show topping ABC's Good Morning America in the key demo A25-54 for the Nielsen-rated month of October, marking 26 straight months in the top spot. TODAY also won the key demo for the week of October 23, its 96th straight week in first place...
NBC's TODAY Is No. 1 in Key Demo for 95 Straight Weeks
by Caryn Robbins - October 24, 2017
NBC's TODAY was the number-one morning show outright, topping ABC's Good Morning America in total viewers and all demos last Monday. For the week, TODAY was also the number-one morning show in the key demo A25-54, marking 95 straight weeks in the top spot (111 of the last 112 weeks), its best stre...
VIDEO: Bryan Batt Pokes at Kardashians, Trump, Weinstein and More with New Lyrics to 'Anything Goes'
by BWW News Desk - October 17, 2017
Bryan Batt performed at the 17th Annual 'Les Girls' on October 15, 2017 in Hollywood, Calif., and treated the audience to an updated version of the classic 'Anything Goes,' complete with nods to the Kardashians, Trump, and Harvey Weinstein....
NBC's TODAY is No. 1 in Key Demo for 93 Straight Weeks
by Caryn Robbins - October 10, 2017
NBC's TODAY was the number-one morning show outright, topping ABC's Good Morning America in total viewers and all demos last Monday, its best delivery since 11/9/16 (morning after presidential election), and its biggest non-Olympic win over GMA in more than five and a half years...
TODAY Narrows the Total Viewer Gap with GMA By 42% Vs. a Year Ago
by Caryn Robbins - September 26, 2017
NBC's TODAY was the number-one morning show for the 2016-2017 season, topping ABC's Good Morning America in A25-54 and marking its second straight season win in the key demo...
NBC's TODAY is No. 1 in Total Viewers and All Demos
by Caryn Robbins - September 19, 2017
Once again, more viewers turn to NBC News' TODAY during breaking news. For the week of 9/4, TODAY was the number-one morning show outright topping ABC's Good Morning America in total viewers and all demos...
Chrissy Metz & More Named to TODAY's 2nd Annual 'Styles Heroes List'
by Caryn Robbins - September 18, 2017
TODAY Style is kicking off Wear What You Want Week with a slate of new original content available on air, online and on social media, including the second annual TODAY Style Heroes List and an exclusive survey on dress codes in America. All week long, the TODAY show will also feature interviews and ...
NBC's TODAY Wins Total Viewers Two Days Straight; Tops GMA
by Caryn Robbins - August 29, 2017
NBC News' TODAY was the number-one morning show outright topping ABC's “Good Morning America” for two days straight in total viewers and all demos last Wednesday and Thursday....
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