TODAY Is #1 In Total Viewers For 6 Straight Weeks
by Tori Hartshorn - December 04, 2018 TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the sixth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 153 straight weeks, its best demo streak in over six years. Season to dat... 
NBC's TODAY is Number One for 36 Straight Months
by Kaitlin Milligan - August 28, 2018 NBC News' TODAY was the number-one morning show for the month of August, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 36 straight months (139 consecutive weeks), its best streak in over six years. TODAY posted its biggest total viewer and key demo d... 
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - October 09, 2019 TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 195 out of 197 weeks in first place, its highest delivery in nearly four months. TODAY also won in total viewers Wednesday. Week over week, TODAY grew its audience across the board an... 
TODAY Posts Best Ratings in a Month
by Kaitlin Milligan - October 16, 2018 NBC News' TODAY was the number-one morning show last week, topping ABC's Good Morning America in the key A25-54 demo. For 146 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. TODAY also saw its best deliveries in total viewers, A25-54 and A18-49 in a month. On Frid... 
TODAY Wins July Sweep
by Tori Hartshorn - July 27, 2018 NBC News' TODAY won both key demos for the July sweep period, topping ABC's “Good Morning America” in A25-54 and A18-49. TODAY has been number-one in the A25-54 news demo for 13 consecutive sweeps, it's best streak in six years. TODAY has also been number-one in A18-49 for 15 straight sweeps.... 
RATINGS: TODAY Wins November Sweep In Key Demo
by Kaitlin Milligan - December 04, 2019 NBC News' TODAY was the number-one morning show for the November 2019 sweep, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 18 consecutive sweeps. Since the July sweep, TODAY posted the most growth in the key demo, increasing its lead over GMA by a wh... 
RATINGS: TODAY Is #1 For 54 Straight Months In Key Demo
by Kaitlin Milligan - February 25, 2020 NBC News' TODAY was the number-one morning show for the month of February, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 54 straight months (215 out of 217 weeks). TODAY also won in total viewers last Thursday.... 
TODAY SHOW Is #1 in Key A25-54 Demo for 136 Straight Weeks
by Tori Hartshorn - August 07, 2018 NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” across the key A25-54 and A18-49 demos. For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. Additionally, the morning show has led the A18-49 demo for 155 out of th... 
TODAY Is #1 For 35 Straight Months
by Tori Hartshorn - July 31, 2018 NBC News' TODAY was the number-one morning show for the month of July, topping ABC's “Good Morning America” in the key A25-54 demo. This win marks TODAY's 35thstraight month (136 consecutive weeks) in first place in the key demo, its best in six years. TODAY also won with A18-49, its 40thconsecutive... 
TODAY SHOW Wins The Week Again, Tops GMA for 147 Consecutive Weeks in A18-49
by Tori Hartshorn - June 05, 2018 NBC News' TODAY was the number-one morning show last week in the key A25-54 demo for 127 consecutive weeks, its best streak in nearly six years. TODAY also topped ABC's Good Morning America in A18-49 for 147 straight weeks. Additionally, compared to the same week last season, TODAY's total viewershi... 
TODAY Wins Demo, Posts Closest Total Viewer Margin Since Olympics
by Tori Hartshorn - August 21, 2018 NBC News' TODAY was the number-one morning show across the board for three consecutive days last week, topping ABC's “Good Morning America” in total viewers and all key demos on Tuesday, Wednesday and Thursday. TODAY posted its tightest total viewer margin with GMA since its Olympic wins with just 2... 
TODAY Wins 158 Weeks in Key Demo, Best Streak in 6 Years
by Tori Hartshorn - January 08, 2019 TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for 158 consecutive weeks. The win marks TODAY's best demo streak in more than six years. Week over week, TODAY added more key demo viewers than CBS and GMA combined and added a whopping 185,000 in ... 
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - August 06, 2019 NBC News' TODAY was the number-one morning show last week and for the July sweep topping “Good Morning America” in the key demo A25-54. TODAY has now won the key demo for 188 consecutive weeks, its best streak in nearly seven years. No other morning news show has been number-one in the demo for as l... 
TODAY Wins Key A25-54 Demo for 130 Straight Weeks
by Tori Hartshorn - June 26, 2018 NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” across the key demos. For 130 straight weeks, TODAY has won A25-54, delivering its best streak in nearly six years. Additionally, the morning show has led A18-49 for 150 consecutive weeks. Week-over-week,... 
TODAY Is #1 for 33 Straight Months
by Macon Prickett - May 30, 2018 NBC News' TODAY was the number-one morning show for the month of May, topping ABC's “Good Morning America” in the key A25-54 and A18-49 demos. TODAY has posted its best advantages over GMA in three months across the demos, winning A25-54 for 33 straight months and A18-49 for 38 consecutive months. T... 
TODAY SHOW Wins May Sweep
by Tori Hartshorn - May 25, 2018 NBC News' TODAY won all the key demos for the May sweep period, topping ABC's “Good Morning America” in both A25-54 and A18-49. TODAY has been number-one in the key A25-54 news demo for 12 consecutive sweeps, and number-one in A18-49 for 14 straight sweeps, outperforming GMA by 12% and 11%, respecti... 
Natalie Morales Announces Departure from NBC News
by Michael Major - October 01, 2021 Original joining as a new anchor in 2002 at MSNBC, Morales was appointed as news reader on the TODAY Show in 2011. Since then, she had relocated to California to take on Access and west coast assignments from TODAY. She joined Dateline in 2020.... 
TODAY SHOW Is #1 For 13 Straight Quarters
by Tori Hartshorn - January 02, 2019 NBC News' TODAY was the number-one morning show for the fourth quarter 2018, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won 13 consecutive quarters in A25-54. In total viewers, just 37k (1%) separated TODAY and GMA for the quarter. Versus the third quarter, TODAY post... 
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - October 22, 2019 TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 while expanding its lead versus the prior week. The win marks 197 out of 199 weeks in first place. TODAY also won in total viewers Friday, helping narrow the weekly gap with GMA by 32% versus last ... 
RATINGS: TODAY Is Number One For 47 Straight Months In Key Demo
by Kaitlin Milligan - July 30, 2019 NBC News' TODAY was the number-one morning show for the month of July, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 47 straight months (187 consecutive weeks), its best streak in nearly seven years. No other morning news show has been number one in ... 
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - May 21, 2019 TODAY was the number-one morning show last week topping “Good Morning America” in the key demo, TODAY's best demo streak in more than six years. Additionally, TODAY's demo lead versus GMA hit a four-week high. TODAY also won in total viewers last Wednesday and Thursday.... 
TODAY Tops GMA in Key A25-54 and A18-49 Demos
by Tori Hartshorn - July 24, 2018 NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” in the key A25-54 and A18-49 demos. For 134 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49, TODAY has been number-one for 153 of the last 154 weeks.... 
RATINGS: TODAY Is #1 For 53 Straight Months In Key Demo
by Kaitlin Milligan - January 28, 2020 NBC News' TODAY was the number-one morning show for the month of January, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 53 straight months (211 out of 213 weeks).... 
RATINGS: TODAY Is Number One For 44 Straight Months In Key Demo
by Kaitlin Milligan - April 30, 2019 NBC News' TODAY was the number-one morning show for the month of April, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 44 straight months (174 consecutive weeks), its best streak in over six years. TODAY came within just 9,000 viewers of GMA for the m... 
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - February 04, 2020 TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 212 out of 214 weeks in first place. TODAY also grew in the demo week over week. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.... |
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