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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

TODAY Posts Closest A25-54 Viewer Gap with GMA in Nearly Two Months
by Caryn Robbins - March 28, 2013

NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. For the week of March 18, TODAY posted a 2.1 rating in A25-54 (1.9 million) tying with GMA for first place....


Enrique Iglesias to Heat Up TODAY Show Plaza Today
by TV News Desk - March 17, 2014

Today, March 17, sultry singer Enrique Iglesias will heat up The Today Show plaza when he performs a special live concert as part of the Toyota Concert Series....


TODAY Show Reveals New Book Club Pick
by Caryn Robbins - January 23, 2014

NBC's TODAY announced Under the Wide and Starry Sky by New York Times bestselling author Nancy Horan as its latest pick for the TODAY Book Club. NBC's Natalie Morales will host the third TODAY Book Club Google+ Hangout with the author on Thursday, February 27th at 11 a.m. ET...


VIDEO: Billie Jean King Talks Russia's Anti-Gay Laws on TODAY
by Caryn Robbins - January 09, 2014

Tennis legend Billie Jean King appeared on this morning's TODAY on NBC and said she doesn't need to make a statement against Russia's anti-gay laws when she heads to the Sochi Olympic Games next month....


THE TODAY SHOW Continues to Post Gains in Ratings
by Tyler Peterson - December 13, 2012

NBC's TODAY show continues to post both long-term and short-term growth. TODAY was the only morning program to post gains in total viewers week-to-week and versus its season-to-date average while both GMA and CBS had losses in those categories. TODAY has also narrowed the gap with GMA by 88% in the ...


VIDEO: Helen Fielding's 'Bridget Jones: Mad About a Boy' is TODAY's Next Book Club Pick
by Caryn Robbins - October 09, 2013

NBC's TODAY announced Bridget Jones: Mad About the Boy by author Helen Fielding as its latest pick for the TODAY Book Club. Correspondent Jenna Bush Hager will host the second TODAY Book Club Google Hangout with the author on Monday, November 4th at 10 am ET....


NBC's TODAY Posts Largest Year-to-Year Growth in Key Demo
by Caryn Robbins - October 24, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the sixth consecutive week, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


USA TODAY Announces Christopher Elliott To Write Weekly 'On Travel' Column
by Robert Diamond - July 08, 2013

USA TODAY announced that beginning today, author and consumer advocate Christopher Elliott will write a weekly travel column. "On Travel" will offer thought-provoking insights into the world of airlines, car rentals, cruises and hotels. The column will run in print in the Money section of ...


NBC's TODAY Wins February Sweep in Key Demo
by Caryn Robbins - March 06, 2014

NBC's TODAY was the number-one morning show for the 2014 February Sweep in the key demo A25 – 54...


NBC's TODAY Presents 'Coming to America' Series, Beginning Today, 11/12
by TV News Desk - November 12, 2012

NBC's TODAY will present an historic television event with a new series, "Coming to America Today." Beginning today, November 12, 'Today' will highlight the journeys of four people trying to become American citizens....


TODAY Ties w/ GMA in Key Demo Rating for 1Q & Week of 3/25
by Caryn Robbins - April 04, 2013

NBC's TODAY continues to post short term and long term growth in the key demo A25-54. TODAY tied with GMA in A25-54 for the first quarter of 2013 ....


NBC's TODAY Posts Demo Wins
by Caryn Robbins - November 15, 2012

As the presidential election unfolded, more key viewers turned to TODAY. For the week of November 5, TODAY was number one in A25-54 on Monday, Tuesday and Wednesday during the height of the election news....


SiriusXM & NBC Announce Launch of TODAY Show Radio Channel
by Caryn Robbins - April 21, 2014

SiriusXM and NBC News this morning announced the launch of TODAY Show Radio Channel....


Photo Coverage: 2010 NBC's Today Halloween Episode
by Robert Diamond - October 29, 2010

'Today' show co-anchors Al Roker and Natalie Morales and MSNBC anchor Tamron Hill appear on NBC's 'Today' Halloween episode at Rockefeller Plaza on October 29, 2010 in New York City. ...


NBC's TODAY is #1 for Week in Key Demo
by Caryn Robbins - February 13, 2014

NBC's TODAY is the #1 morning show in the key demo, beating Good Morning America for the week of February 3....


NBC's TODAY Continues to Gain Momentum
by Caryn Robbins - December 19, 2013

NBC's TODAY continues to gain momentum and has posted daily ratings wins. TODAY won in both total viewers and the key demo A25-54 yesterday, Wednesday, December 18, according to preliminary Nielsen data....


USA TODAY Celebrates 20th Anniversary Of USA TODAY's Best-Selling Books
by Christina Mancuso - October 31, 2013

MCLEAN, Va., Oct. 31, 2013 /PRNewswire/ USA TODAY celebrates the 20 th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades....


Carole King to Perform on NBC's TODAY Show, 4/10
by Caryn Robbins - April 06, 2012

Guy Pearce, Carole King, Christina Applegate, Marishka Hargitay, Ricky Gervais, Adam Levine and Pauly D are among the upcoming guests on NBC's TODAY....


TODAY Ties w/ GMA in Key Demo Rating for Third Straight Week
by Caryn Robbins - April 11, 2013

NBC's TODAY continues to post short term and long term growth in the key demo A25-54. TODAY posted a 1.6 rating in A25-54 and tied with GMA for the third straight week....


NBC's TODAY SHOW Sweeps Key Demo This Week
by Tyler Peterson - November 30, 2012

For the week of November 19, "Today" won the week in the key demo A25-54 outperforming GMA by +29,000. "Today" posted a 1.7 in rating A25-54, placing first in that category for the fourth consecutive week. Compared to its 4Q'12/season-to-date average, "Today" posted gains in rating A25-54, rating W2...


Don Nash Named Executive Producer of THE TODAY SHOW
by Tyler Peterson - November 14, 2012

Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...


TODAY.com Kicks Off TODAY DIY Style Week
by Caryn Robbins - October 24, 2011

TODAY.com, the online home of America's No. 1 morning program, kicked off TODAY DIY Style Week (October 24-28) today with creative do-it-yourself projects from leading style experts, including TODAY style editor Bobbie Thomas. TODAY DIY Style Week showcases the rise of DIY style and offers viewers '...


NBC's TODAY is No. 1 Morning Show in Key 25-54 Demo
by Caryn Robbins - January 17, 2013

NBC's TODAY is the number-one morning show for the second straight week in the key demo A25-54....


Matt Schaub Featured on NFL TODAY, 9/30
by TV News Desk - September 30, 2012

THE NFL ON CBS, home of Super Bowl XLVII and broadcasting its 53rd year of the NFL, continues its 2012 NFL season today, Sept. 30 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 NOON-1:00 PM, ET)....


THE TODAY SHOW Posts 4th Consecutive Win with Key Adult Demo
by Tyler Peterson - February 07, 2013

NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TOD...






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