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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

NBC's TODAY SHOW Sweeps Key Demo This Week
by Tyler Peterson - November 30, 2012

For the week of November 19, "Today" won the week in the key demo A25-54 outperforming GMA by +29,000. "Today" posted a 1.7 in rating A25-54, placing first in that category for the fourth consecutive week. Compared to its 4Q'12/season-to-date average, "Today" posted gains in rating A25-54, rating W2...


THE TODAY SHOW Posts Big Demo Wins for the Week of Nov. 12
by Tyler Peterson - November 26, 2012

For the week of November 12, TODAY was number one in the key demo A25-54 on Monday, Tuesday and Wednesday. "Today" posted a 1.7 in rating A25-54, placing first in that category for the third consecutive week. Compared to its 4Q'12- to-date average, "Today" posted gains in rating A25-54, rating W25-...


Don Nash Named Executive Producer of THE TODAY SHOW
by Tyler Peterson - November 14, 2012

Veteran "Today" show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...


Jennifer Hudson to Appear on NBC's TODAY
by TV News Desk - January 08, 2012

Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....


TODAY.com Kicks Off TODAY DIY Style Week
by Caryn Robbins - October 24, 2011

TODAY.com, the online home of America's No. 1 morning program, kicked off TODAY DIY Style Week (October 24-28) today with creative do-it-yourself projects from leading style experts, including TODAY style editor Bobbie Thomas. TODAY DIY Style Week showcases the rise of DIY style and offers viewers '...


NBC's TODAY Posts Weekly Win
by Caryn Robbins - December 30, 2013

NBC's TODAY was the number one morning show in the key demo A25-54, winning the week of December 16, 2013....


NBC's TODAY is No. 1 Morning Show in Key 25-54 Demo
by Caryn Robbins - January 17, 2013

NBC's TODAY is the number-one morning show for the second straight week in the key demo A25-54....


USA Today And The Rachel Ray Show Launch Kindness Challenge
by Gabrielle Sierra - January 17, 2011

USA TODAY and the RACHAEL RAY show announce the launch today of the Kindness Challenge. ...


Matt Schaub Featured on NFL TODAY, 9/30
by TV News Desk - September 30, 2012

THE NFL ON CBS, home of Super Bowl XLVII and broadcasting its 53rd year of the NFL, continues its 2012 NFL season today, Sept. 30 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 NOON-1:00 PM, ET)....


Tom Hobson Applies Commandments to Modern Life in WHAT'S ON GOD'S SIN LIST FOR TODAY?
by BWW News Desk - April 12, 2013

In this timeless book What's on God's Sin List for Today (Wipf & Stock Publishing), author Tom Hobson digs deep into scripture in order to answer the question that plagues many Christians today: Which of the Biblical commands are still for today?...


Photo Coverage: John Mayer Performs On NBC's Today iN NYC
by BWW Photo Special - July 23, 2010

John Mayer performs on NBC's 'Today' at Rockefeller Center in New York City on July 23, 2010....


NBC's TODAY Continues as Number 1 Morning Show
by Caryn Robbins - December 22, 2011

NBC News' TODAY continues as the dominant morning news program spending 836 consecutive weeks in first place. Week-to-week, "Today" posted gains in homes and W18-49. ...


THE TODAY SHOW Posts 4th Consecutive Win with Key Adult Demo
by Tyler Peterson - February 07, 2013

NBC's TODAY was the number-one morning show for the week of January 21 in the key demo A25-54 and was the only morning program to post week-to-week gaines in total viewers (+40k). TODAY also continues to post notable long term growth in the key demo and total viewers. Over the past five weeks, TOD...


Photo Coverage: Singer Ke$ha performs on NBC's Today show in New York
by BWW Photo Special - August 13, 2010

Singer Kesha performs on NBC's 'Today' show in New York August 13, 2010. ...


Photo Coverage: John Mayer Performs On NBC's Today iN NYC
by BWW Photo Special - July 23, 2010

John Mayer performs on NBC's 'Today' at Rockefeller Center in New York City on July 23, 2010....


THE TODAY SHOW Launches Online Book Club
by Tyler Peterson - August 20, 2013

TODAY is putting a new spin on an old classic with the launch of the TODAY Book Club— a unique discussion series connecting book lovers with engaging reads from both up-and-coming new authors to some of their seasoned favorites....


NBC's TODAY to Present Week-Long 'Mom's Rule' Celebration
by Caryn Robbins - May 07, 2012

One day is not enough to celebrate Mom. That's why TODAY has kicked off a week-long extravaganza dedicated to all the ways "Moms Rule." During "Moms Rule" week, viewers can visit TODAY.com's special Mother's Day section to find heart-warming stories about moms from across the country, gift guides, c...


NBC's TODAY Posts Solid Ratings Gains
by Caryn Robbins - November 21, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


THE TODAY SHOW Announces New #BornTODAY Series
by Tyler Peterson - September 19, 2013

What does it mean to be born today? More babies are born in September than any other month, and next week, NBC's TODAY will take an in-depth look at having children in today's world. From prenatal to postnatal, TODAY will cover the new approaches, technologies, trends and realities that parents f...


NBC's TODAY Posts Long-Term Ratings Growth
by Caryn Robbins - September 27, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program. Year over year, TODAY is up 21% in A25-54 compared to GMA's 6%. CBS is flat....


TODAY Scores Ratings Gold for Second Straight Week
by Tyler Peterson - February 24, 2014

Based on Nielsen national fast program ratings for last week (Monday, February 17 – Friday, February 21), NBC's TODAY has scored ratings gold once again with live broadcasts from Olympic Park in Sochi. TODAY averaged 5.866 million total viewers, topping GMA's 5.588 million by +5% (+278,000 viewers),...


Matt Schaub to Be Featured on NFL TODAY, 9/30
by Claire Hannum - September 28, 2012

THE NFL ON CBS, home of Super Bowl XLVII and broadcasting its 53rd year of the NFL, continues its 2012 NFL season on Sunday, Sept. 30 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 NOON-1:00 PM, ET)....


Running Press to Publish Book on NBC's Today Show
by Kelsey Denette - October 04, 2011

America's favorite morning show turns 60 on January 14, and to pay tribute, Running Press is publishing From Yesterday to TODAY: Six Decades of America's Favorite Morning Show (On sale November 15, 2011, Hardcover), written by Stephen Battaglio, business editor for TV Guide Magazine....


Running Press to Publish Book on NBC's Today Show
by Kelsey Denette - October 04, 2011

America's favorite morning show turns 60 on January 14, and to pay tribute, Running Press is publishing From Yesterday to TODAY: Six Decades of America's Favorite Morning Show (On sale November 15, 2011, Hardcover), written by Stephen Battaglio, business editor for TV Guide Magazine....


THE TODAY SHOW Grows in Key Daily Demos
by Tyler Peterson - October 10, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program for the second straight week. Versus the same week last year, TODAY is up 20% (+339k) in A25-54 viewers. Over the first two weeks of the season, TODAY has closed the demo ...






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