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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

THE TODAY SHOW Posts Big Demo Wins for the Week of Nov. 12
by Tyler Peterson - November 26, 2012

For the week of November 12, TODAY was number one in the key demo A25-54 on Monday, Tuesday and Wednesday. "Today" posted a 1.7 in rating A25-54, placing first in that category for the third consecutive week. Compared to its 4Q'12- to-date average, "Today" posted gains in rating A25-54, rating W25-...


Jennifer Hudson to Appear on NBC's TODAY
by TV News Desk - January 08, 2012

Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....


USA Today And The Rachel Ray Show Launch Kindness Challenge
by Gabrielle Sierra - January 17, 2011

USA TODAY and the RACHAEL RAY show announce the launch today of the Kindness Challenge. ...


Tom Hobson Applies Commandments to Modern Life in WHAT'S ON GOD'S SIN LIST FOR TODAY?
by BWW News Desk - April 12, 2013

In this timeless book What's on God's Sin List for Today (Wipf & Stock Publishing), author Tom Hobson digs deep into scripture in order to answer the question that plagues many Christians today: Which of the Biblical commands are still for today?...


NBC's TODAY Continues as Number 1 Morning Show
by Caryn Robbins - December 22, 2011

NBC News' TODAY continues as the dominant morning news program spending 836 consecutive weeks in first place. Week-to-week, "Today" posted gains in homes and W18-49. ...


Photo Coverage: Singer Ke$ha performs on NBC's Today show in New York
by BWW Photo Special - August 13, 2010

Singer Kesha performs on NBC's 'Today' show in New York August 13, 2010. ...


Running Press to Publish Book on NBC's Today Show
by Kelsey Denette - October 04, 2011

America's favorite morning show turns 60 on January 14, and to pay tribute, Running Press is publishing From Yesterday to TODAY: Six Decades of America's Favorite Morning Show (On sale November 15, 2011, Hardcover), written by Stephen Battaglio, business editor for TV Guide Magazine....


NBC's TODAY Set to Drop Co-Host Ann Curry
by Caryn Robbins - June 21, 2012

The New York Times reports that NBC is preparing to drop co-host Ann Curry from the TODAY show. The veteran newswoman replaced Today anchor Meredith Vieira a year ago....


TODAY Tops GMA By More Than One Million Viewers
by Charlie Piane - May 27, 2010

NBC News' 'Today' continues as the dominant morning news program topping GMA by more than one million viewers. Last week's win marks 'Today's' 754th consecutive week in first place. Below are the highlights for the week ending May 23....


TODAY Scores Ratings Victory; Draws Most Viewers Since Election Week 2012
by Tyler Peterson - January 31, 2013

NBC's TODAY continues to post long term growth in total viewers and the key demo A25-54. Over the past four weeks, TODAY has led GMA by +34k viewers in A25-54, a giant +134% (+133k) turnaround versus the prior STD period, which TODAY had a -99k viewer deficit. TODAY also shrunk the demo gap last wee...


Photo Flash: Justin Bieber And The Stanley Cup Make TODAY Show Appearance
by BWW Photo Special - June 04, 2010

Singer Justin Bieber posed with the Stanley Cup prior to performing on NBC's TODAY Show on June 4, 2010 in New York City....


Jennifer Hudson to Appear on NBC's TODAY, 1/9
by Caryn Robbins - January 05, 2012

Jennifer Hudson, Mark Wahlberg, Tina Fey, Jane Krakowski, Queen Latifah, Dolly Parton, Josh Lucas, Tiffani Thiessen, Tori Spelling, Dean McDermott and Laura Prepon are among the guests on next week's TODAY show on NBC....


TODAY Takes the Week in Key Adult Demo
by Tyler Peterson - January 10, 2013

NBC's 'Today' continues to post long-term growth winning the week in the key demo A25-54. The win marked 'Today's' biggest demo advantage over GMA (+121k) since the week of August 6, 2012 (second week of London Olympics). This was 'Today's' first outright viewer win in the demo since the week of Au...


Justin Bieber Among Performers Set for TODAY's 2012 'Summer Concert Series'
by Caryn Robbins - April 23, 2012

This summer, NBC's TODAY is the morning music destination, celebrating 17 years of bringing together the hottest hit-makers. On Friday, May 18 fans will certainly scream "Yeah!" when Usher kicks off the 2012 "Toyota Concert Series on Today." In his first-ever "Today" concert, the seven-time Grammy a...


TODAY Is No. 1 Morning Program in Key Demo
by Caryn Robbins - April 25, 2013

As the events of the Boston Marathon and the explosion in West Texas unfolded, more key viewers turn to NBC's TODAY for breaking news....


Photo Coverage: Train Performs On NBC's Today Show at Rockefeller Center
by BWW Photo Special - August 06, 2010

This morning, August 6, 2010, Train performed on NBC's 'Today' at Rockefeller Center in New York City. BroadwayWorld brings you full coverage below....


Justin Bieber Among Performers Set for TODAY's 2012 'Summer Concert Series'
by Caryn Robbins - April 23, 2012

This summer, NBC's TODAY is the morning music destination, celebrating 17 years of bringing together the hottest hit-makers. On Friday, May 18 fans will certainly scream "Yeah!" when Usher kicks off the 2012 "Toyota Concert Series on Today." In his first-ever "Today" concert, the seven-time Grammy a...


Harry Connick Jr. Among Upcoming Guests on NBC's TODAY
by Caryn Robbins - November 23, 2011

NBC has announced it schedule of upcoming guests on TODAY...


Don Nash Named EP of NBC's TODAY
by Caryn Robbins - November 15, 2012

Veteran TODAY show Senior Broadcast Producer Don Nash has been promoted to Executive Producer of the iconic morning show. The announcement was made today by Steve Capus, President, NBC News. ...


Photo Coverage: Singer Ke$ha performs on NBC's Today show in New York
by BWW Photo Special - August 13, 2010

Singer Kesha performs on NBC's 'Today' show in New York August 13, 2010. ...


Photo Coverage: Train Performs On NBC's Today Show at Rockefeller Center
by BWW Photo Special - August 06, 2010

This morning, August 6, 2010, Train performed on NBC's 'Today' at Rockefeller Center in New York City. BroadwayWorld brings you full coverage below....


Photo Flash: Justin Bieber And The Stanley Cup Make TODAY Show Appearance
by BWW Photo Special - June 04, 2010

Singer Justin Bieber posed with the Stanley Cup prior to performing on NBC's TODAY Show on June 4, 2010 in New York City....


Photo Coverage: Justin Bieber Performs on The Today Show
by BWW Photo Special - June 04, 2010

Young singer Justin Bieber rocked the crowd on June 4, 2010 during a live performance at Rockefeller Center, New York for NBC s Today show....


TODAY Continues To Dominate The Competition
by Charlie Piane - May 20, 2010

NBC News' 'Today' continues as the dominant morning news program topping competition across the board. Last week's win marks 'Today's' 753rd consecutive week in first place. Below are the highlights for the week ending May 2....


TODAY Continues to Post Mild Ratings Growth
by Tyler Peterson - March 21, 2013

For the week of March 11, NBC's TODAY continues to post growth. For the third consecutive week, TODAY has narrowed the total viewer gap with GMA. Over the past 11 weeks (12/31/12 - 3/17/13), TODAY has narrowed the demo gap with GMA by 43% (43,000) versus the prior STD period. TODAY has placed first ...






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