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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

ONE DIRECTION to Debut Songs from New Album 'Four' on NBC's 'Today', 11/17
by Caryn Robbins - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 09, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. Year-to-date, TODAY has narrowed the total viewer gap with GMA by 9% versus the same period last year....


Enrique Iglesias to Heat Up TODAY Show Plaza Today
by TV News Desk - March 17, 2014

Today, March 17, sultry singer Enrique Iglesias will heat up The Today Show plaza when he performs a special live concert as part of the Toyota Concert Series....


TODAY Show Reveals New Book Club Pick
by Caryn Robbins - January 23, 2014

NBC's TODAY announced Under the Wide and Starry Sky by New York Times bestselling author Nancy Horan as its latest pick for the TODAY Book Club. NBC's Natalie Morales will host the third TODAY Book Club Google+ Hangout with the author on Thursday, February 27th at 11 a.m. ET...


VIDEO: Billie Jean King Talks Russia's Anti-Gay Laws on TODAY
by Caryn Robbins - January 09, 2014

Tennis legend Billie Jean King appeared on this morning's TODAY on NBC and said she doesn't need to make a statement against Russia's anti-gay laws when she heads to the Sochi Olympic Games next month....


NBC's TODAY Continues to Shrink Gap with GMA
by Caryn Robbins - June 26, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season viewer growth among the morning news programs and shrinking the ratings gaps with GMA....


VIDEO: Helen Fielding's 'Bridget Jones: Mad About a Boy' is TODAY's Next Book Club Pick
by Caryn Robbins - October 09, 2013

NBC's TODAY announced Bridget Jones: Mad About the Boy by author Helen Fielding as its latest pick for the TODAY Book Club. Correspondent Jenna Bush Hager will host the second TODAY Book Club Google Hangout with the author on Monday, November 4th at 10 am ET....


NBC's TODAY Posts Largest Year-to-Year Growth in Key Demo
by Caryn Robbins - October 24, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the sixth consecutive week, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


NBC's TODAY Posts Closest Gap with GMA Since Olympics
by Caryn Robbins - July 11, 2014

NBC's TODAY continues to tighten the morning news race posting its closest total viewer gap with GMA since the Winter Olympics in Sochi....


USA TODAY Announces Christopher Elliott To Write Weekly 'On Travel' Column
by Robert Diamond - July 08, 2013

USA TODAY announced that beginning today, author and consumer advocate Christopher Elliott will write a weekly travel column. "On Travel" will offer thought-provoking insights into the world of airlines, car rentals, cruises and hotels. The column will run in print in the Money section of ...


'Best of Broadway Week' Begins on NBC's Today!
by Caryn Robbins - May 05, 2014

Beginning today, May 5th, there will be live performances on the plaza from the hit musicals Violet, Bullets Over Broadway, A Gentleman's Guide to Love and Murder, Cabaret and Mama Mia....


NBC's TODAY Slashes Gap with GMA
by Caryn Robbins - April 24, 2014

NBC's TODAY continues to gain momentum posting across-the-board ratings growth. For the week of April 14, TODAY was the only morning program to post A25-54 rating gains week-to-week...


NBC's TODAY Wins February Sweep in Key Demo
by Caryn Robbins - March 06, 2014

NBC's TODAY was the number-one morning show for the 2014 February Sweep in the key demo A25 – 54...


VIDEO: Sam Smith Performs 'I'm Not the Only One', 'Stay With Me' on TODAY
by Caryn Robbins - October 15, 2014

British sensation Sam Smith stopped by this morning's TODAY to perform his new hit single 'I'm Not the Only One' as well as his single 'Stay With Me,' which recently went triple platinum!...


NBC's TODAY Cuts Gap with GMA for 2nd Quarter
by Caryn Robbins - July 03, 2014

NBC's TODAY continues to gain momentum and deliver solid ratings growth. For the second quarter of 2014, TODAY gained 50k in total viewers...


VIDEO: Cyndi Lauper & Sara Bareilles Team for 'Truly Brave' Music Video to Fight Pediatric Cancer
by Caryn Robbins - September 25, 2014

TODAY's Hoda Kotb teamed up with Tony Award winner Cyndi Lauper (Broadway's Kinky Boots) and Sara Bareilles, who mashed up their hits 'True Colors' and 'Brave' to create a song to raise money for the fight against pediatric cancer....


SiriusXM & NBC Announce Launch of TODAY Show Radio Channel
by Caryn Robbins - April 21, 2014

SiriusXM and NBC News this morning announced the launch of TODAY Show Radio Channel....


VIDEO: TODAY's Savannah Guthrie Begins Maternity Leave with Big Send-Off
by Caryn Robbins - August 11, 2014

'I'm so excited,' gushed TODAY show anchor Savannah Guthrie as she said good bye to the morning show to begin her official maternity leave....


NBC's TODAY is #1 for Week in Key Demo
by Caryn Robbins - February 13, 2014

NBC's TODAY is the #1 morning show in the key demo, beating Good Morning America for the week of February 3....


NBC's TODAY Continues to Gain Momentum
by Caryn Robbins - December 19, 2013

NBC's TODAY continues to gain momentum and has posted daily ratings wins. TODAY won in both total viewers and the key demo A25-54 yesterday, Wednesday, December 18, according to preliminary Nielsen data....


ONE DIRECTION to Debut Songs from New Album 'Four' on NBC's 'Today', 11/17
by Caryn Robbins - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort....


USA TODAY Celebrates 20th Anniversary Of USA TODAY's Best-Selling Books
by Christina Mancuso - October 31, 2013

MCLEAN, Va., Oct. 31, 2013 /PRNewswire/ USA TODAY celebrates the 20 th anniversary of the USA TODAY Best-Selling Books list, crowning not one, but three No.1 books for three different eras that reflect the changes in publishing over the past two decades....


VIDEO: Channing Tatum Talks New Film 'Book of Life' on TODAY
by Caryn Robbins - October 13, 2014

Channing Tatum appeared on this morning's TODAY to talk about his new 3-D animated film 'Book of Life,' set against a backdrop of Mexico's Day of the Dead....


'Best of Broadway Week' Begins on NBC's Today!
by Caryn Robbins - May 05, 2014

Beginning today, May 5th, there will be live performances on the plaza from the hit musicals Violet, Bullets Over Broadway, A Gentleman's Guide to Love and Murder, Cabaret and Mama Mia....


One Direction to Celebrate New Album 'Four' on TODAY SHOW 11/17
by Matt Tamanini - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...






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