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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

One Direction to Celebrate New Album 'Four' on TODAY SHOW 11/17
by Matt Tamanini - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...


NBC's TODAY Posts Solid Ratings Gains
by Caryn Robbins - November 21, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 21, 2014

NBC's TODAY continues to gain momentum and narrow the competitive ratings gaps. For the week of August 11....


NBC's TODAY Continues to Post Ratings Gains
by Caryn Robbins - July 31, 2014

NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54....


NBC's TODAY Cuts Total Viewer Gap with GMA
by Caryn Robbins - September 25, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth....


NBC's TODAY Posts Long-Term Ratings Growth
by Caryn Robbins - September 27, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program. Year over year, TODAY is up 21% in A25-54 compared to GMA's 6%. CBS is flat....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 05, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 25, TODAY posted its biggest A25-54 audience in three months...


NBC's TODAY Kicks Off Second Installment of 'Fresh Cooks Live' Today
by TV News Desk - July 28, 2014

NBC's TODAY is kicking off the second installment of “Fresh Cooks Live,” an interactive culinary experience featuring full cooking demos by talented rising-star chefs....


NBC's TODAY Up in Total Viewers & All Key Demos
by Caryn Robbins - May 01, 2014

NBC's TODAY continues to gain momentum posting significant long-term ratings growth. Season-to-date, TODAY ranks as the #1 morning news broadcast among A18-49...


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - October 03, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the 2014 calendar year-to-date, TODAY has narrowed the total viewer gap with GMA by 10%....


THE TODAY SHOW Posts Ratings Gains
by Tyler Peterson - March 13, 2014

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Throughout the week of March 3, TODAY narrowed its key demo and total viewer gaps with GMA. Bolstered by the Oscars and the Dancing with the Stars cast reveal, GMA had strong deliveries early in the week, however TODAY r...


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 18, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months...


NBC's TODAY Posts Weekly Win
by Caryn Robbins - December 30, 2013

NBC's TODAY was the number one morning show in the key demo A25-54, winning the week of December 16, 2013....


NBC's TODAY in Only Morning News Shot to Post Across the Board Growth
by Caryn Robbins - April 10, 2014

NBC's TODAY is #1 in the coveted 18-49 demo and continues to deliver solid ratings growth. For the week of March 31, TODAY was the only morning news program posting across the board growth versus last season...


Olympic's Delegate Billy Jean King to Discuss Sochi Games on TODAY, 1/9
by Caryn Robbins - January 07, 2014

In an exclusive interview with 'Today,' tennis legend Billie Jean King will be live in studio for her first interview since President Obama selected her to officially represent the United Sates as a delegate at the 2014 Sochi Winter Olympic Games. King's interview will air live on NBC's TODAY on Th...


VIDEO: Cyndi Lauper & Sara Bareilles Team for 'Truly Brave' Music Video to Fight Pediatric Cancer
by Caryn Robbins - September 25, 2014

TODAY's Hoda Kotb teamed up with Tony Award winner Cyndi Lauper (Broadway's Kinky Boots) and Sara Bareilles, who mashed up their hits 'True Colors' and 'Brave' to create a song to raise money for the fight against pediatric cancer....


Lindsey Vonn Talks New Role as Olympic Correspondent on TODAY
by Caryn Robbins - January 28, 2014

Gold medal alpine skier Lindsey Vonn will join NBC as an Olympic Correspondent for the TODAY show and NBC Sports during the 2014 Winter Olympics....


Ariana Grande Leads Guests on TODAY SHOW 8/25-29
by Matt Tamanini - August 22, 2014

Ariana Grande performs live on the TODAY plaza. Betty Who performs live on TODAY. Seth Meyers, Adrien Brody, Jennifer Aniston, Patricia Clarkson also guest....


THE TODAY SHOW Continues Ratings Growth
by Tyler Peterson - March 20, 2014

March 20, 2014 – NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 10, TODAY slashed the total viewer gap with GMA versus the prior week by 263k. Out of all of the morning shows, TODAY delivered the most total viewer growth year-to-year. TODAY also ...


Tom Hobson Applies Commandments to Modern Life in WHAT'S ON GOD'S SIN LIST FOR TODAY?
by BWW News Desk - April 12, 2013

In this timeless book What's on God's Sin List for Today (Wipf & Stock Publishing), author Tom Hobson digs deep into scripture in order to answer the question that plagues many Christians today: Which of the Biblical commands are still for today?...


THE TODAY SHOW Grows in Key Daily Demos
by Tyler Peterson - October 10, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program for the second straight week. Versus the same week last year, TODAY is up 20% (+339k) in A25-54 viewers. Over the first two weeks of the season, TODAY has closed the demo ...


THE TODAY SHOW Launches Online Book Club
by Tyler Peterson - August 20, 2013

TODAY is putting a new spin on an old classic with the launch of the TODAY Book Club— a unique discussion series connecting book lovers with engaging reads from both up-and-coming new authors to some of their seasoned favorites....


TODAY Posts Week-to-Week Ratings Growth
by Tyler Peterson - December 02, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54. Over the first nine weeks of the season, TODAY has closed the demo gap with GMA by 47% (61k) versus the sam...


TODAY Scores Ratings Gold for Second Straight Week
by Tyler Peterson - February 24, 2014

Based on Nielsen national fast program ratings for last week (Monday, February 17 – Friday, February 21), NBC's TODAY has scored ratings gold once again with live broadcasts from Olympic Park in Sochi. TODAY averaged 5.866 million total viewers, topping GMA's 5.588 million by +5% (+278,000 viewers),...


NBC's TODAY Tightens Ratings Race with GMA
by Caryn Robbins - July 18, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....






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