BWW Previews: CIROC and Sean Diddy Combs Partner to Toast the Grammy Awards

The Recording Academy® introduced a multi-year partnership declaring CÎROC® Ultra Premium Vodka the 'Official Vodka of the GRAMMY Awards®.' This announcement is part of a larger relationship entered into with the The Recording Academy® by Diageo, the world's leading premium drinks business and parent company of CÎROC® Ultra Premium Vodka.

CÎROC® product will be featured at notable GRAMMY®-affiliated events honoring the recording industry's most respected talent, including the official after party: GRAMMY Celebration®. Throughout the 2015 GRAMMY® week, artists, musicians and industry elite will be treated to specialty CÎROC® Ultra Premium cocktails at the year's most coveted red carpet events including the 25th Annual MusiCares® Person of the Year, 57th Annual GRAMMY Nominees Reception, Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons and the GRAMMY Celebration® After-Party.

In addition to the events, CÎROC® Ultra Premium Vodka and the GRAMMY Awards® have teamed up to create a short video showcasing some of the industry's emerging talent coming together to create the ultimate jam session. The content will run on www.grammy.com through February 8th.

"Music has always been my first love so I am excited to announce a partnership between CÎROC® and the Recording Academy", says Sean Combs, Chairman of Combs Enterprises. "The GRAMMY®s and CÎROC® recognize artists that are changing the face of music and making an impact on generations to come."

CÎROC® Ultra Premium Vodka is the official vodka of the 57th Annual GRAMMY Awards® airing live on CBS, Sunday, February 8th at 8 p.m. Eastern and Pacific/7 p.m. Central. As we prepare for a night of celebration, the makers of CÎROC® remind fans around the world to celebrate responsibly.

Official CÎROC Signature Grammy Cocktails will be served at the following events:

- MusiCares Person of the Year Award Honoring Bob Dylan

- ASCAP Grammy Nominee Brunch

- Grammy Nominee Reception

- Clive Davis Pre-Grammy Gala

- CAA Grammy Party

- Grammy Pre-Ceremony Brunch

- 57th Grammy Premiere Ceremony

- 2015 Grammy's Award Ceremony

Whether you're watching the show at home or attending a viewing party with your intimate circle- if you are drinking, be sure to designate a driver, call a cab or take proper transportation to get home safely.

ABOUT CÎROC ULTRA PREMIUM VODKA® CÎROC® Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC® Ultra Premium Vodka launched nationwide in January 2003. In October 2007, DIAGEO- the world's largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC®. The infused Vodka flavors in the portfolio to date include CÎROC® RED BERRY, CÎROC® COCONUT, CÎROC® PEACH, CÎROC® AMARETTO and CÎROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Editor's Note: Stay tuned to Broadwayworld.com Food and Wine for cocktail recipes using CÎROC ULTRA PREMIUM VODKA®.

Photo Image: Courtesy of CIROC ULTRA PREMIUM VODKA

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