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New Pocky Flavors Arrive Just In Time For Summertime Fun

By: Jun. 23, 2015
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Ezaki Glico U.S.A., maker of the popular Pocky brand of snack products, adds two new Pocky flavors to their popular Pocky product line with the launch of Chocolate Banana Pocky and Cookies & Cream Pocky.

"At Glico we're always looking to expand our popular Pocky brand with new flavor combinations," said Shunsuke Nakai, President of Ezaki Glico U.S.A. "These two new flavors explode with taste and make the perfect snack for taking to the beach or enjoying after a summer bar-b-que." The Pocky sticks have no coating on one end so the user can enjoy the snack without getting the cream on his hands. The box helps protect the sticks when throwing in a bag but makes them easy to share.

The two latest varieties from Ezaki Glico U.S.A. deliver scrumptious flavors that the entire family can enjoy.

  • Chocolate Banana pairs the light crunch of a chocolate cookie stick with a smooth banana flavored cream.
  • Cookies and Cream pairs a chocolate-flavored cookie stick with a sweet cream coating.

The new Pocky boxes retail for $1.99 and can be found at Asian markets, the snack or Asian food aisle of major supermarkets or online at Amazon.com.

In addition to the Pocky brand of snacks, Glico U.S.A. also markets Pejoy, a biscuit with chocolate on the inside; and Pretz, a pretzel treat.

Ezaki Glico U.S.A. corporate offices are in Irvine, CA and they adhere to the Ezaki Glico philosophy "A Wholesome Life in the Best of Taste." Please visit the website pocky.com or glicousa.com.

About Pocky

Pocky was developed when the idea was suggested of coating the already popular Pretz pretzel-like stick snack treat with chocolate. At first, the sticks were manually dipped leaving an uncoated portion at one end so that they could be held without having to worry about the fingertips becoming soiled. As demand increased, however, manual processing could no longer keep up. As a result, the innovation and creativity of engineers was fired up to develop a "Glico-Original" manufacturing plant. Pocky flavors in the U.S. are Chocolate, Strawberry, and Matcha. Pejoy and Pretz are new brands in the U.S.

About Ezaki Glico

Ever since the launch in 1922 of the nutritious, fortified Glico caramel in its distinctive red box, the business activities of Ezaki Glico Co., Ltd. adhered to the corporate philosophy of "Enhancing Public Health Through Food." Upon the 70th anniversary of the Glico Group in 1992, this same spirit and dedication was incorporated into the revised corporate philosophy of "A Wholesome Life in the Best of Taste."

Glico caramel the company's first product incorporates the innovative creativeness of Mr. Ri-ichi Ezaki, the company's founder. Ever since the beginning, the entire staff has likewise been heartily dedicated to further enhancing people's health and quality of life. This has led to the expansion of business lines beyond confectionery to include ice cream products, processed foods, desserts, milk products, baby formula, food ingredients, and raw materials for cosmetic and health products.

SOURCE Ezaki Glico U.S.A.



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