Martha Stewart Living Omnimedia Announces Launch Of Martha Stewart Cafe E-Commerce

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that Martha Stewart Caf coffees, teas and apparel are now available for purchase online at www.MarthaStewartCafeShop.com for the first time since the opening of the New York City-based caf in March of this year.

"I am thrilled to offer our beautiful Caf products nationally. My team and I have taken great care in creating and selecting extraordinary ingredients, and although I hope everyone will come visit the Martha Stewart Caf in person, I'm delighted that people across the country can experience the carefully crafted quality of our coffees and teas," said Martha Stewart, MSLO Founder and Chief Creative Officer.

Twelve-ounce bags of the custom "Martha's Blend" coffee, sourced by Kobrick Coffee, a New York City-based and family-owned roaster, are available online for purchase in both ground and whole bean varieties, along with Martha's favorite espresso bean, which is roasted in small batches in Trieste, Italy. Decaffeinated coffee and espresso are also available online.

Artisanal loose-leaf teas, provided by Wei Bertram of Connecticut-based Arogya Tea, are being offered online as well. These include Martha's Breakfast Blend, a signature blend of Assam long leaf and Chinese black teas; Da Hong Pao, a legendary Oolong hand-rolled and roasted in China; a nutty, subtly sweet Buckwheat tea; and more.

The e-commerce launch also introduces the sale of Martha Stewart Caf handmade aprons and barista hats, sold exclusively online. Martha Stewart Caf apparel is designed specifically for the Caf by Los Angeles-based apron company Hedley & Bennett and is proudly made in America and worn by the Martha Stewart Caf baristas.

Twelve-ounce bags of coffee range from $13.50 $15.00, and the teas, sold in 1.5 4-ounce canisters are $20. Martha Stewart Caf aprons are priced at $85.00 and the barista hat at $38.00. Shipments are available to the U.S. only.

The Martha Stewart Caf is located at 601 W. 26 th Street in Manhattan and is open Monday through Friday from 7 a.m. to 4 p.m. For more information, visit MarthaStewartCafe.com.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media andmerchandising company, inspiring and engaging consumers with uniquelifestyle content and distinctive products. The Company reachesapproximately 100 million consumers across all media platforms each monthand has a growing retail presence in thousands of retail locations.MSLO's media brands, available across multiple platforms, include MarthaStewart Living, Martha Stewart Weddings, and Everyday Food; the Companyalso offers books and utility Apps. MSLO's television and videoprogramming includes "Martha Stewart's Cooking School" and "Martha Bakes"series on PBS, in addition to made-for-the-web video and a vastlibrary of how-to content available online. MSLO also designs high-quality Martha Stewart products in a range oflifestyle categories available through select retailers, including TheHome Depot, Macy's, JCPenney, Staples, PetSmart,Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands alsoincludes Chef Emeril Lagasse's media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

SOURCE Martha Stewart Living Omnimedia, Inc.

To post a comment, you must register and login.