MAGNUM and Alexander Wang Unveil Limited Edition Cooler Bag at Cannes Film Festival

Carrying ice cream in high fashion has just become a reality. At the Cannes Film Festival, the MAGNUM x ALEXANDER WANG limited edition, handmade leather covered cooler bag was unveiled globally by designer Alexander Wang and Supermodel Bella Hadid. This latest campaign is a collaboration to encourage MAGNUM and fashion fans to "Take Pleasure Seriously."

As part of the campaign a short film starring Bella Hadid and Alexander Wang was created to celebrate the craft and quality that goes into creating the iconic range of ice creams by MAGNUM. From the brand's delightful Classics, to luscious Doubles and now with specialty Tubs, MAGNUM has rich, delicious, indulgent treats for every ice cream lover.

The limited edition cooler is available for purchase exclusively online for $895 on Alexander Wang's website at https://www.alexanderwang.com/us.

For more information on MAGNUM brand ice cream, visit: http://www.magnumicecream.com/.

Photo Credits: Magnum Ice Cream