Kroger Invites Customers to Explore Flavors From Across the Country During Red, White and Barbecue Event

The Kroger Co. (NYSE: KR) family of stores will be firing up grills in parking lots across the country to reignite customers' passion for summer grilling during the first-of-its-kind Kroger Red, White and Barbecue event in local stores.

Customers can take in the aroma and sample the spicy smokiness of Western Chipotle Roasted Chicken Pizza or relish the savory crunch of North Carolina Piedmont Slaw during the two-week event beginning later this week. This ultimate food event will bring recipes from across the country to each local store, with cooking demonstrations and samples that will bring those recipes to life.

Customers can visit www.kroger.com/bbqtime to find grilling tips and view regionally-inspired recipes. They can also enter to win one of several Ultimate Grill Packages by sharing a photo of their summertime celebration on Twitter or Instagram and tagging their Kroger family of stores banner or on Facebook using #redwhitebbq.

"With regionally-inspired flavors and recipes from across the country, our stores hope to help answer the question 'what's for dinner?' This is a great way to start the grilling season across America," said Mike Donnelly, Kroger's senior vice president of merchandising. "We'll introduce our customers in the Pacific Northwest to some of the regional recipes from the Deep South, like Memphis-style Grilled Ribs, and our customers here in the Mid-West to grilling Pacific Northwest Salmon topped with fresh mango salsa. We'll even demonstrate how to grill a pizza Southern California-style!"

Kroger will also be partnering with the USO to take a summer barbecue experience to troops stationed throughout the United States and beyond. As a thank you for their service, Kroger will be serving a gourmet burger and brat bar as well as Coca-Cola products to troops and their families stationed at nearly a dozen bases here in the U.S. Kroger will also send barbecue "fixins" to three international bases for our deployed troops to enjoy overseas.

Kroger, one of the world's largest retailers, employs nearly 400,000 associates who serve customers in 2,625 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry's, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith's. The company also operates 782 convenience stores, 326 fine jewelry stores, 1,330 supermarket fuel centers and 37 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber's Million Dollar Club.

SOURCE The Kroger Co.

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