JUST CRACK AN EGG Wants to Help Americans Fall Back in Love With Breakfast

Americans are dissatisfied with their weekday breakfasts and are struggling to find options that don't compromise on taste, quality or convenience. To help reignite Americans' love for breakfast, Kraft Heinz unveiled its newest brand, Just Crack an Egg.

Just Crack an Egg is the first product on the market that offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience, freshness and great taste, Just Crack an Egg is the perfect breakfast option for Americans with on-the-go lifestyles.

Each individual serving cup contains a combination of diced vegetables, Oscar Mayer breakfast meat, Kraft Natural Cheese shreds and Ore-Ida potatoes. All the consumer needs to do is add a fresh egg, stir it up and microwave for a hot and convenient breakfast - all in under two minutes. Just Crack an Egg comes in four delicious varieties, including:

-Denver: Ham, Mild Cheddar Cheese, Onions, Green Peppers and Diced Potatoes

-All American: Uncured Bacon, Sharp Cheddar Cheese and Diced Potatoes

-Ultimate: Sausage, Mild Cheddar Cheese, Onions, Green and Red Peppers and Diced Potatoes

-Rustic: Turkey Sausage, Mozzarella Cheese, Mushrooms, Onions, Red Peppers and Diced Potatoes

To celebrate the launch of Just Crack an Egg, Deshaun Watson and DeAndre Hopkins joined forces for an ultimate egg toss that took eggs to entirely new heights.

See the video: https://www.youtube.com/watch?v=CKP88B4M2kE&feature=youtu.be.

Here's what was learned when the football superstars, teammates and breakfast lovers were turned loose in Houston with 12 dozen eggs:

-The argument for softest hands in the game is over. Whether it's a 30-yard pass down the field, over a tree or on a swing set, Hopkins could NOT just crack an egg.

-The amount of (unbroken) eggs DeAndre can catch in one hand at one time? Six.

-Deshaun broke about 5 times more eggs than DeAndre. There's a reason he's the QB.

-DeAndre hasn't done a cartwheel since he was 10, but he can still catch an egg while doing one.

Just Crack an Egg is available in the egg section at stores nationwide for an SRP of $2.49 per cup. For more information on Just Crack an Egg, consumers can go to the website, http://www.justcrackanegg.net/ or the brand's social media pages: Facebook.com/JustCrackAnEgg and @justcrackanegg on Instagram and Twitter

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool- Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones, and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit http://www.kraftheinzcompany.com/.

Photo Credit: Courtesy of Kraft Heinz Company

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