IKEA is hosting its annual Midsummer Smörgåsbord event in the restaurants of IKEA U.S. stores* on Friday, June 12. "Midsommar" (midsummer) marks the longest day of the year, and is celebrated in many parts of the world. In Sweden, Midsummer festivities to ring in the summer solstice include food, music, dancing and more, and are much-anticipated after a winter of short days and long nights. To join in on the fun of this holiday, IKEA is inviting customers to an all-you-can-eat Midsummer Smörgåsbord event featuring traditional Swedish fare. Tickets are available for $16.99 per person/$4.99 for kids 12 and under, or at a discounted rate for IKEA FAMILY** members ($12.99 per person or $2.99 for kids 12 and under).
"We love the opportunity to share Swedish traditions with our community," said Patricia Meumann, IKEA Food Manager. "So, whether or not you have Swedish heritage, we invite everyone to come and celebrate Midsummer, and enjoy a great meal with their family and friends."
The IKEA Midsummer menu*** includes:
Seating is limited, so those that are interested are encouraged to purchase tickets early at their local IKEA store. To locate and contact the nearest IKEA store for more details and seating times, please visit: IKEA-USA.com (go to the "Store Locator" page on http://www.IKEA-USA.com and enter your city/state or zip code).
HOME ACTIVITY: Midsummer Celebration
If you can't make it to a local store, have your own Midsummer celebration at home! Swedes celebrate the greenery by gathering wildflowers and weaving them into wreaths to wear as crowns. They also use them to wrap around the Midsummer Pole and to decorate their homes. Here are a few ways to bring these touches of Midsummer's Eve to your own summer celebration:
*IKEA Carson will not be participating/will not be hosting a Midsummer Smörgåsbord event.
**IKEA FAMILY is a benefits program that offers membership perks including special product discounts, sneak previews, free coffee and tea in the IKEA Restaurant, and more. Consumers can sign up for the free program online or in-store.
***Menu is subject to change due to product availability.
ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. here are currently more than 360 IKEA stores in 47 countries, including 40 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.
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