From Boring to Better and Flat to Fabulous with SodaStream and New SodaStream Naturals

SodaStream International, Ltd. (SODA), the leading manufacturer and distributor of sparkling water makers, announces the launch of SodaStream Naturals, a variety of better-for-you drink mixes naturally flavored and lightly sweetened with real sugar. With only 40 calories and no high-fructose corn syrup or artificial sweeteners, SodaStream Naturals offer a healthier alternative to ready-to-drink sodas. The exciting new product line reflects SodaStream's commitment to health and wellness.

SodaStream Naturals are available in six delicious flavors: Kiwi-Pear, Apple-Peach, Passionfruit-Mango, Green Tea Lychee, Fresh Lemon and Cranberry-Raspberry. The Naturals line is available for purchase in bottles containing enough mix to make approximately 10 liters of fresh, flavored sparkling water. Consumers can purchase individual flavors at $7.99 (SRP) online at SodaStreamUSA.com or at retailers such as Bed, Bath & Beyond.

Having convenient access to sparkling water, (flavored or unflavored), at home can be an easier way to drink more water. A recent survey conducted by the Toluna research company on behalf of SodaStream, found that SodaStream users consumed 43 percent more water a day (3 more glasses), compared to those without a SodaStream at home. "Palatability" and "pleasure" were the primary reported reasons for increased water consumption.

"Consumers want to drink more water, but they don't want to sacrifice taste. Many people don't like the taste of plain water, whether flat or sparkling," explained Daniel Birnbaum, CEO of SodaStream. "This is where SodaStream Sparkling Naturals can help. These delicious flavors answer the consumer demand for great taste, as well as for simple, natural ingredients empowering consumers to make their water exciting, and to drink more of it."

For more information on SodaStream and to stay up-to-date on the brand's health and wellness initiatives, please visit: http://www.sodastream.com/home or visit thestreamusa.tumblr.com.

About SodaStream
SodaStream is the world's leading manufacturer and distributor of sparkling water makers, which enable consumers to easily transform ordinary tap water instantly into sparkling water and flavored sparkling water. Sparkling water makers offer a highly differentiated and innovative solution to consumers of bottled/canned carbonated soft drinks and sparkling water. SodaStream's products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world, including 17,000 retail stores in the United States. For more information, visit http://www.sodastream.com.

SOURCE SodaStream International, Ltd.

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