Bartenura Moscato delivers thousands of blue roses to unsuspecting New Yorkers!

Bartenura Moscato is hitting the streets of New York and handing out thousands of specially grown blue roses that match its iconic blue bottle this Thursday and Friday (2/12 and 2/13) as a thank you for making Bartenura Moscato the best-selling Italian Moscato in America. Locations where Bartenura will be handing out roses throughout the day will be sent out via @bartenurablue on twitter and the Bartenura facebook page, facebook.com/bartenurablue.

The roses giveaway is a kick-off to Bartenura's latest media campaign, "Hello BLUEtiful" which will include print, tv and digital elements. "Bartenura's appeal goes well beyond the delicious wine in the bottle" noted David Levy, Director of Marketing for Bartenura Wines, adding, "Over the years, our signature blue bottle has become just as popular with consumers as the wine inside. In fact, many people simply know us as the Blue Bottle Moscato."

With the introduction of hundreds of new Moscatos to the market since the varietal became wildly popular, Bartenura has maintained its ranking at the top and distinguished itself as not just another wine, but a lifestyle brand. "We spend a lot of time talking to consumers on social media, and our fans are passionate about the brand, to say the least. Custom crafts they make from the bottles and share on pinterest, a snapshot of their evening punctuated by "#bartenura kinda of night" on twitter, or sharing the latest recipe they came up with or candid pics on our facebook and instagram pages are a regular occurrence, making us one of the most engaged wine brands online."

About Bartenura Moscato
Slightly effervescent or "frizzante" if you're fancy, the bubbles dance on your tongue as notes of wildflowers, ripe melons and honey and flavors of perfectly ripe pears, nectarines and apricots overtake your senses. Throw traditional pairing notions out the window, Bartenura Moscato pairs perfectly with whatever you like, especially good company! In addition to its world famous Moscato, Bartenura produces 2 additional Moscatos, a Sparkling Rose and Spumante and complete line of traditional Italian Reds and Whites produced throughout many of Italy's famed winemaking regions.

SOURCE Bartenura Moscato