The Seven Year Itch 1952

Covering 100 years of theatre history, In the Long Run: A Cultural History of Broadway's Hit Plays traces the long-running Broadway play as a distinct cultural phenomenon that rises and falls from 1918 to 2018. The book presents in-depth analysis of 15 plays that ran over 1,000 performances, examining what made each so popular in its time-and then, in many cases, fall into obscurity.