Powered by the chart-topping hits of the undisputed Princess of Pop, a group of friends goes on a quest to rewrite their stories and redefine “happily ever after.” Once Upon a One More Time weaves 23 of Britney Spears’ smash singles—like “Crazy,” “Oops!…I Did It Again,” “Circus,” “Lucky,” and “Toxic”—into “a big, modern, musical dance party, with Britney’s beating heart at its core” (ABC News). This is more than a musical. This is Broadway’s best night out. “It will leave you breathless. Expect to keep on dancin’ long after it ends!” (Entertainment Weekly)
I tried to approach “Once Upon a One More Time” with an open mind but eventually gave in to the reality that all of the songs sound the same (“Oops” and “Hit Me Baby One More Time” are musically indistinguishable), the plotting is draggy and disjointed, he staging (with direction and choreography by Keone Madrid and Mari Madrid) is a hot mess, and the concept has been done before.
How do you not get “Baby One More Time” right? That is the first mystery—and the first warning that all may not be well—with Once Upon a One More Time, the musical filled with Britney Spears’ music that opened on Broadway Thursday evening (Marquis Theatre, booking to Nov 19). Truly, if you’re doing this magnificent banger, don’t kick off your big Broadway jukebox musical with it feeling as messy as this musical does. Frankly, this may not matter to the Spears faithful having the time of their lives at this show. Seeing the fans crowd the foyer is one of the most unexpected, life-giving joys of the New York summer. The Marquis has made the musical into a fun night out, complete with themed photo booths, and the audience this critic attended were bubbling with joy just to be there, dressed up in sparkly tops and their Britney finest. But even for them, one sensed—given the audience responses—the musical hit big at some moments, but did not hit big throughout.
Digital Lottery:
Price: $47
Where: https://lottery.broadwaydirect.com/show/omt-ny/.
When: Lottery entries for each performance will be accepted starting 9:00 AM the day prior to the performance until 3:00 PM the day prior to the performance. Once the lottery closes, winners will be notified within minutes and will have 60 minutes to claim and pay for tickets.
Limit: Two per customer
Information: Seat locations and number of tickets awarded by the lottery are subject to availability, and some lottery seats may be partially obstructed.
| 2021 | Washington, DC (Regional) |
Washington, DC (Regional) |
| 2023 | Broadway |
Original Broadway Production Broadway |
| Year | Ceremony | Category | Nominee |
|---|---|---|---|
| 2024 | Drama Desk Awards | Outstanding Costume Design of a Musical | Loren Elstein |
| 2024 | Outer Critics Circle Awards | Outstanding Featured Performer in a Broadway Musical | Justin Guarini |
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