Aaliytha Stevens Departs ARTHOUSE to Helm Ashè Collective
by Team BWW - Jun 3, 2024
After growing ARTHOUSE’s audience development and multicultural marketing efforts, Aaliytha Stevens will leave her position as Chief Strategy Officer to focus full-time efforts as Chief Executive Officer of Ashè Collective, her self-built strategic theatrical consulting firm.
Meet a Marketer: Stephanie Schloss of Schloss Marketing Solutions
by Alex Freeman - Apr 24, 2024
Stephanie Schloss is the Founder and CEO of Schloss Marketing Solutions, a boutique entertainment advertising agency, and helps score sold-out productions using today's most innovative data-driven strategies in digital advertising.
Broadway Marketing Agencies Win Big at the Clio Entertainment Awards
by Stephi Wild - Nov 14, 2023
Several Broadway agencies and companies were honored by the 2023 Clio Entertainment Awards. The awards recognize 'excellence in marketing and communications' across the entertainment industry, including the industries of film, television, live entertainment, and gaming.
BROADWAY BETS, Broadway's Official Poker Tournament, to Return in May
by Blair Ingenthron - Apr 27, 2023
New York City theater district's beloved Sardi's restaurant will host a full house of Broadway stars, industry insiders and theater fans for the Texas Hold 'em tournament, which has been on a pandemic-induced hiatus for four years. Newcomers and aces alike will have the chance to go “all in” and win the coveted title of Broadway Bets champion. Prizes will be awarded to all players who reach the final table.
Black Theatre United Will Launch 2023 Broadway Marketing Internship Program
by Stephi Wild - Feb 28, 2023
Black Theatre United will launch the second year of The Broadway Marketing Internship Program, an initiative dedicated to creating new opportunities for emerging Black talent in all areas of theatre. The spirit of this initiative is in equity and inclusion, two of the core values at the heart of BTU, which was formed to protect and promote Black talent, Black people, and Black lives.
Aaliytha Stevens Joins Arthouse as Chief Strategy Officer
by Stephi Wild - Feb 21, 2023
ARTHOUSE, a full-service digital agency, announced today the addition of Aaliytha Stevens as Chief Strategy Officer. This key hire to ARTHOUSE's executive team reinforces their commitment to lead holistically with experience in an effort to rebuild the industry as a whole, working closely with their clients, media & marketing partners and industry agencies to bring back audiences and welcome new ones to the magic of live entertainment.
Industry Pro Newsletter: A Casino in Times Square? Drabinsky Sues Equity
by Alex Freeman - Oct 24, 2022
AEA featured prominently in industry news last week - voicing support for a casino project in Times Square, as the subject of a defamation suit from producer Garth Drabinsky, and their efforts to organize the dancers at Star Garden. All as the industry continues to work towards a new normal, while facing tremendous challenges on all fronts.