Serino/Coyne

Broadway Marketing Agencies Win Big at the 2024 Clio Entertainment Awards

Several Broadway advertising campaigns won big at this year's Clio Entertainment Awards, which recognize 'excellence in marketing and communications' across the entertainment industry. Learn more about the winners here!

Theater Resources Unlimited to Present TRU Producer BOOT CAMP

Theater Resources Unlimited announced a workshop, TRU Producer BOOT CAMP: Essentials of Successful Self-Producing in NYC, with a simul-stream on Zoom for remote attendees. Learn how to attend.

Norm Lewis and Nona Hendryx Will Headline Theater Resources Unlimited's 2024 TRU Love Benefit

Theater Resources Unlimited (TRU) will present their first live gala since 2019, the 2024 TRU Love Benefit: Passion...Pass It On! this month. Learn more about the benefit and how to get tickets here!

Serino Coyne Reveals Leadership Staff Promotion, Addition to the Team, and New Tech Innovations

Serino Coyne CEO, Matt Upshaw, has announced new, significant  advances at one of New York’s leading advertising and marketing agencies. Learn more about the developments here!

Theater Resources Unlimited 2024 TRU Love Benefit: PASSION...PASS IT ON!

Theater Resources Unlimited has announced their 2024 TRU Love Benefit, featuring Norm Lewis and Nona Hendryx, on November 17 at Green Room 42 in NYC.

Are Broadway Showtimes Getting Earlier?

This time, the reader question was: What is the deal with alternative show times on Broadway, like Oh, Mary!’s 5pm Saturday performance?

Nella Vera Joins TDF as VP, Marketing and Communications

TDF has announced the appointment of seasoned marketing leader Nella Vera as VP, Marketing and Communications at TDF.

Hank Azaria, Ramin Karimloo & More Join Lineup for Broadway Bets 2024

A full house of Broadway favorites are in the cards to attend Broadway’s official game night when Broadway Bets returns this Monday, June 3, 2024. Check out the full list of celebrity guests here!

New Floor of Tables Just Added for Broadway Bets, Returning to Sardi's in June

For the first time in the event’s history, Broadway Bets is adding an additional floor of tables for Broadway’s official game night. Learn how to attend!

Black Theatre United to Launch 3rd Year of The Broadway Marketing Internship Program

Black Theatre United is launching the third year of The Broadway Marketing Internship Program. Learn more about the program and how to apply.

Industry Insiders Share Thoughts on the Broadway Season and Hopes for 2024

Before the 2024 season begins, BroadwayWorld is taking a pause to reflect on this past year in theatre, surveying dozens of Broadway insiders, from producers to writers; marketing experts to press representatives. Find out what they had to say about 2023...

Broadway Marketing Agencies Win Big at the Clio Entertainment Awards

Several Broadway agencies and companies were honored by the 2023 Clio Entertainment Awards. The awards recognize 'excellence in marketing and communications' across the entertainment industry, including the industries of film, television, live entertainment, and gaming. 

Theater Resources Unlimited And CreateTheater.com Host TRU Producer Bootcamp: Essentials Of Successful Self-Producing

Theater Resources Unlimited (TRU) and CreateTheater.com invite you to a S.P.A. Day: a workshop created to help Self Producing Artists relax about producing. Learn more about the event and how to sign up here!

Theater Resources Unlimited to Present TRU Producer Bootcamp: Essentials Of Successful Self-Producing

Join Theater Resources Unlimited (TRU) and CreateTheater.com for the TRU Producer Bootcamp: Essentials of Successful Self-Producing workshop. Learn how to view your creative work from a business perspective, make smarter choices, and generate your own opportunities.

PlayGround Announces Selections For 2023-2024 Producing Fellowships

PlayGround has announced the 2023-24 Producing Fellows, an expanded class of eight next-gen theatre leaders drawn from across the country and who will work with PlayGround's artistic staff and producing team on the company's award-winning incubator programs over the next year in the SF Bay Area, Los Angeles, New York, and Chicago.

PlayGround Announces Selections For 2023-2024 PRODUCING FELLOWSHIPS: Fostering The Future Of American Theater Leadership

PlayGround has announced the 2023-24 Producing Fellows, an expanded class of eight next-gen theatre leaders drawn from across the country and who will work with PlayGround's artistic staff and producing team on the company's award-winning incubator programs over the next year in the SF Bay Area, Los Angeles, New York, and Chicago.

Wake Up With BWW 6/27: Casey Cott Joins MOULIN ROUGE!, Jimmy Awards Winners, and More!

Top stories: Casey Cott is the next Christian in Moulin Rouge! the Musical,, plus find out who won at the Jimmy Awards, and more!

Matthew Serino, Founder of Broadway Advertising and Marketing Agency Serino Coyne, Passes Away

BroadwayWorld is saddened to report that Matthew Serino, founder of Broadway advertising and marketing agency Serino Coyne, passed away last week. 

NAKED BOYS SINGING!'s David Hernandez to Join LIVE WITH RYE & FRIENDS in April

Live with Rye & Friends will be at the iconic, famous, and New York City renown cabaret supper club venue DON’T TELL MAMA NYC on Sunday, April 23, 2023 at 7:00pm in The Brick Room.