Poster House Presents Fall 2024 Exhibition: Just Frame It: How Nike Turned Sports Stars into Superheroes at Poster House

Poster House, the first museum in the United States dedicated to the global history of posters, will open to the public their fall 2024 exhibitions on Thursday, September 26, at Poster House, 119 West 23rd Street in Manhattan.

Just Frame It: How Nike Turned Sports Stars into Superheroes (September 26, 2024 – February 23, 2025) chronicles how one company paved the way for modern sports advertising. During the 20th century, it became a rite of passage for a professional athlete to cement their iconic status by having their persona memorialized on a Nike poster. Today, in an age where athletes’ images are much more accessible and” just like us,” these 60 posters may seem quaint—but they’re also larger-than-life and undeniably entertaining, just like the stars they depict.

Photographers whose posters are exhibited include Chuck Kuhn, Bob Peterson, Gary Nolton, Ancil Nance, John Terence Turner, Chuck Rodgers, Harry De Zitter, Bill Sumners, Jean Moss, Pete Stone, Richard Noble, Cliff Watts, and Peggy Sirota. This exhibition comes to Poster House through a generous loan from Bruce “ImaPaqRat” Fisher. This program is supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and the New York State Council on the Arts (NYSCA).

During normal hours, tickets are $12 for adults and $8 for students, veterans, and seniors. Poster House offers free museum admission through New York City’s public library Culture Pass system.