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The Ride

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At a Glance

Time Needed: 75 min.

Ages: 6+

Allows Food/Drink: No

Luggage Storage: No

The Ride is a unique and exciting attraction located in New York City that offers tourists a one-of-a-kind interactive sightseeing experience. The attraction takes place on a custom-built, multi-million dollar bus that features stadium-style seating, floor-to-ceiling glass windows, and a state-of-the-art audio and visual system. During The Ride, guests will be taken on a 60-75 minute journey through some of the most iconic neighborhoods and landmarks of Manhattan. Along the way, they will be entertained by talented street performers, actors, and comedians who will interact with the passengers and the city in real-time. The Ride is a great way to see the city in a fun and unique way, and it is perfect for families, groups, or individuals who want to experience New York City in a new and exciting way. It is also a great way to learn more about the city's history, culture, and landmarks while being entertained by talented performers. Overall, The Ride is a must-see attraction for any tourist visiting New York City.

234 W 42nd St, New York, NY 10036 Get Directions





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See the city streets like you never have before. Book your tickets now!

As we prepare for an amazing opening, we want to take you behind the scenes at EYES ON NEW YORK. Make sure to get your tickets now. Kid Friendly + NYC Skyline = Amazing Experience.

The entertainment extravaganza is an interactive journey presented in theatrical dance, variety acts, acrobatic agility and circus acts displaying heroic courage guided by a troupe of internationally accredited performers who dance the story of New York City’s journey through the last 12 months. Immersed in music, uplifted by dance and driven by renewal, review performances are set for Thursday, July 1, through Saturday, July 10, with the world premiere slated for Sunday, July 11, at 7 p.m. The production will run through Monday, Sept. 6. “The Ride is an iconic entertainment experience and we are thrilled to host the show’s return to New York City at Empire Outlets,” said Joseph Ferrara, principal of BFC Partners. “The show is a spectacular addition to the new offerings we are introducing at Empire Outlets this summer. We invite New Yorkers to come experience The Ride followed by a great dinner at newly opened Clinton Hall’s expansive outdoor deck with views overlooking the Manhattan skyline.” “The Ride is deeply appreciative and artistically energized by Empire Outlets’ warm welcome,” said Humphrey. “Teamed together, we will keep our ‘Eyes on New York,’ in creating New York’s 2021 premiere destination in this summer of renewal.”

Gideon is here to take us into the weekend with “Carolina in My Mind”. The song was original written and performed by James Taylor in 1968. He wrote the song while he was overseas recording for the Beatles’ label Apple Records. It reflects his homesickness at the time.

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The Ride News

Video: 'A Laurie Berkner Animals Special' Debuts on YouTube

Beloved kids’ musician Laurie Berkner takes children on an hour-long educational musical adventure in A Laurie Berkner Animals Special, starting Friday, April 4, on her YouTube channel. Check it out here!

THE EMPIRE STRIPS BACK Comes to Vegas

The Empire Strips Back – A Burlesque Parody will make its Las Vegas debut at Rio Hotel & Casino in May. This one-of-a-kind production takes the galaxy's most iconic saga and gives it a cheeky, seductive twist. 

Royal Family to Present LUNCHTIME THEATRE: A Delicious Break from the Everyday

Outer Critics’ Circle award-nominated Royal Family Productions will present Lunchtime Theatre, a fresh initiative designed to bring audiences back to live theatre with bite-sized performances that fit into the modern schedule. Learn more!

BWW Q&A: Louis Reyes McWilliams Talks SHERWOOD: THE ADVENTURE'S OF ROBIN HOOD at The Repertory Theatre of St. Louis

Louis Reyes McWilliams, who plays Robin Hood, is an actor, writer, and director based in Los Angeles. Born in New Jersey, Louis grew up in California and Massachusetts before attending Stanford University, where he attained a BA in Theater & Performance Studies and Political Science. He went on to earn his MFA from the Brown University/Trinity Rep Program in Acting & Directing.

& JULIET, THE NOTEBOOK And More Set for The Bushnell 2025-2026 Broadway Series

The Bushnell announced the eight musicals that will comprise its 2025-2026 Broadway Series season, including SUFFS, Spamalot, Shucked, Water for Elephants and more.

Review: SONDHEIM’S MASTERPIECE COMES TO LIFE WITH INTO THE WOODS at New Tampa Players

Into the Woods is a Tony Award-winning 1986 Musical written by Stephen Sondheim (Music/Lyrics) and James Lapine (Book), marking their second collaboration following Sunday in the Park with George (1984). Into the Woods premiered in 1986 at San Diego’s Old Globe Theatre and then was followed by a Broadway transfer in 1987 which amassed three Tony Awards (Best Score, Best Book, and Best Actress. A year in which many know the “Great White Way,” was dominated by The Phantom of the Opera.

THE NAUGHTY CARRIAGE ON THE ORPHAN TRAIN Comes to Birmingham Hippodrome in April

BYMT will kick off its 2025 season of 14 new musicals with a fresh new revival of a recent BYMT favourite The Naughty Carriage on the Orphan Train at Birmingham Hippodrome.

Centenary Stage Set To Open World Premiere Of Wendy Herlich's New Play WASABIA.

Centenary Stage Company will open the world premiere of Wasabia by Wendy Herlich next week. The production was originally a part of CSC’s Women Playwrights Series Readings in the Spring of 2024 and through that process was selected for the Blanche and Irving Laurie Foundation award giving it a full production in this season’s lineup.

THE OUTSIDERS, WICKED, SUFFS And More Set for 2025/2026 Broadway Season At Providence Performing Arts Center

Providence Performing Arts Center has announced the Theatre’s 2025/2026 Broadway Season, featuring the Taco and The White Family Foundation Broadway Series and the Encore Series.

Crossroads Theatre Reveals New Play Lineup for GENESIS FESTIVAL

The Tony Award Winning Crossroads Theatre Company will celebrate 35 years of black stories with a lineup of new plays from a multigenerational cohort of new and established writers. Learn more!

Lineup Set for 2025 Emerging Writers Group Spotlight Series at The Public

The Public Theater has revealed the line-up today for the Emerging Writers Group’s Spotlight Series, a collection of free performances where members of the current cohort present their full-length plays. Learn more!

Review: THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME at Burbage Theatre

If you've ever felt left out or not able to connect with a particular group, unable to socialize or detested being touched, Burbage's 'The Curious Incident of the Dog in the Night-Time' will hit many personal cords.

Review: THE LAST FIVE YEARS is a Refreshing Romantic Dramedy at MILWAUKEE REP

The Milwaukee Rep’s Cabaret is stepping outside the box with 'The Last Five Years,' and it’s totally refreshing. This completely sung-through musical is a beautiful thing—an intimate story for an intimate space. I dare say it's a must-see.

Video: First Look at BEAUTIFUL: THE CAROLE KING MUSICAL at Axelrod Performing Arts Center

Watch a first look video at Beautiful: The Carole King Musical! The musical follows the incredible journey of how Carol Klein of Brooklyn became Carole King, world-famous pop icon and hitmaker.

Review: Charles Busch's MY LEADING LADIES Lights Up 54 Below

What makes Charles such a mesmerizing performer isn’t just that he sings a song—it’s that he lives it. He doesn’t simply interpret the lyrics; he becomes them. With every number, he slips into a new skin, taking us along for the ride.


The Ride Frequently Asked Questions

What are the closest subway stops to The Ride

The closest subway stops to The Ride at 234 W 42nd St are:

1. Times Square - 42 St (1, 2, 3, 7, N, Q, R, W, S) - This is the most convenient subway stop, located just a short walk away from The Ride. It is a major transit hub, so you can easily catch a train from various parts of the city.

2. 42 St - Port Authority Bus Terminal (A, C, E) - Another nearby option, this subway stop is located at the Port Authority Bus Terminal, which is also within walking distance to The Ride.

As for related recommendations, here are a few things you might consider doing in the area:

1. Explore Times Square: After enjoying The Ride, take a stroll through the iconic Times Square. Marvel at the bright lights, billboards, and bustling atmosphere of this famous tourist spot.

2. Visit the Museum of Broadway & Madame Tussauds: The history of New York and entertainment continue on at two of the most unique museums in the world! They are both just steps away from where The Ride disembarks.

3. Check out the Theater District: Since you're already in the heart of Broadway, why not catch a show? The Theater District is home to some of the world's most renowned theaters, offering a wide range of performances from musicals to plays. Be sure to check out the latest shows and book your tickets in advance.

For subway updates and real-time service information, you can visit the official website of the Metropolitan Transportation Authority (MTA) at https://new.mta.info/. They provide updates on any service changes, delays, or disruptions that may affect your travel plans.

Enjoy your time in New York City and have a fantastic experience at The Ride!


What's the best way to get to The Ride by bus?

The closest NYC bus stops for The Ride at 234 W 42nd St in New York City are:

1. 42 St/West Side Highway (M42, M50): This bus stop is located right in front of the theater. You can check for updates on bus schedules and routes on the official MTA website [here](http://www.mta.info/).

2. 42 St/8 Av (M10, M20, M104): This bus stop is just a short walk away from the theater. For the latest bus updates and information, you can visit the MTA website [here](http://www.mta.info/).

Remember to check the MTA website for any changes or delays in bus service, as schedules may vary. Enjoy your experience at The Ride and have a fantastic time in New York City!


How much time should I plan to spend at The Ride?

The ideal length of time to plan for The Ride in New York City is approximately 75 minutes. This immersive and interactive sightseeing experience takes you on a thrilling journey through the streets of Manhattan, showcasing iconic landmarks and entertaining performances along the way. With its state-of-the-art technology and engaging hosts, The Ride offers a unique and unforgettable way to explore the city. New York City is also known for traffic, so make sure to allocate enough time to fully enjoy this one-of-a-kind experience!


Can I bring food and drinks into The Ride?

The Ride in New York City has a food and drink policy that prohibits outside food and beverages on board. However, no New Yorker is ever without water, so feel free to bring a bottle of water on board.


Does The Ride offer luggage storage?

The Ride in New York City does not have a specific luggage storage policy since it is a unique entertainment experience rather than a traditional tourist attraction. However, it is recommended to travel light and avoid carrying large bags or suitcases. The Ride is a mobile theater experience that takes you around the city on a custom-designed bus, so having minimal belongings will ensure a more comfortable and enjoyable experience for everyone on board. If you have larger items or luggage, it's best to make arrangements for storage at your hotel or a nearby luggage storage facility before embarking on The Ride.


Is The Ride a good place to visit for foreign travelers who are not native English speakers?

Yes, The Ride in New York City is a great experience for visitors from other countries and non-native English language speakers! The Ride is a unique and interactive sightseeing tour that takes you through the streets of Manhattan on a specially designed bus. It offers a fun and entertaining way to see the city's iconic landmarks, such as Times Square, Central Park, and the Empire State Building.

One of the great things about The Ride is that it is a visual experience, so even if you don't fully understand English, you can still enjoy the sights and sounds of New York City. The tour features live street performances, music, and multimedia presentations that are visually captivating and don't rely heavily on spoken language.


What ages are appropriate for The Ride?

The Ride in New York City is a unique and interactive sightseeing experience that is suitable for all ages. However, it is particularly enjoyable for adults and older children who can fully appreciate the humor and entertainment on board. Younger children may also enjoy the experience, but please note that children under 6 are not allowed on The Ride.


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