Marketing & Special Events Manager - St Louis Black Repertory Company

Position Overview: The Marketing & Special Events Manager is a key role in the organization and has responsibility for implementing an effective, integrated comprehensive audience development and communications strategy in collaboration with senior leadership and the artistic and administrative team. The Manager will report to the Director of Advancement and Strategic Initiatives and will work in collaboration with the staff to oversee the development and implementation of TBR’s marketing and communications strategy, including print and electronic media, i.e. website, social media, newsletters, press releases, and presentations. The Manager will be the creative and organizational lead behind initiatives designed to grow audiences and increase earned revenue by leveraging marketing channels and key local, regional and national partnerships. The goal: to develop and implement a comprehensive strategy and innovative partnership initiatives to promote performances, classes/camps, and special events and broaden the organization’s impact, grow our audience, and fulfill our mission.



Key duties include:

● Create and manage a communications/marketing calendar including editorial content, advertising, earned media and digital strategies

● Develop ties and seek partnerships with key arts, social, and education stakeholders, that will increase participation in programs and community engagement to advance our mission and vision, broaden awareness of our programs and priorities, and increase the visibility across key stakeholder audiences

● Represent the organization in the community and be an advocate and spokesperson

● Coordinate strategies and implement promotional, marketing and patron engagement initiatives related to branding, messaging, and fundraising - including merchandise, production Playbills.

● Coordinate the production elements for special events including annual GALA, spring event and opening nights

● Manage day-to-day activity, relationships and contracts with PR, marketing/branding firms and news outlets, consultants, and freelance designers/vendors

● Actively engage, cultivate and manage press/public relations to ensure coverage surrounding programs, social events, public announcements, and other projects

● Oversee social media platforms, organization website, and print communications to support programs/events to align with strategies and brand

● Regularly review and analyze: progress toward revenue goals, audience segmentation and development tactics, and overall market reach and program participation

● Collect metrics for use in evaluation and determining effectiveness of marketing strategies and promotions

● Work with program and finance teams to shape earned revenue goals as part of the organizational budgeting process



Qualifications

• Bachelor's degree or experience in a related field;

• Passion for arts, arts education, and community-based work

• 3+ years of professional work experience in arts marketing and/or communication;

• Demonstrated knowledge of communication trends, including new media channels;

• Excellent writing, editing, and communication skills;

• Ability to work constructively with a variety of constituents, and a personable, diplomatic work style;

• Strong work ethic, critical and creative thinking ability, and problem solving skills;

• Ability to meet deadlines.
Salary: $35,000-$40,000