MARKETING MANAGER, AUDIENCE and COMMUNITY ENGAGEMENT - Signature Theatre Company

MARKETING MANAGER, AUDIENCE and COMMUNITY ENGAGEMENT-SIGNATURE THEATRE



Signature Theatre, one of New York's leading off-Broadway theatres, is seeking a Marketing Manager, Audience and Community Engagement for The Pershing Square Signature Center on West 42nd Street.



About Signature

Signature Theatre is an artistic home for storytellers. By producing several plays from each resident writer, Signature offers a deep dive into their bodies of work. Founded in 1991 by James Houghton, Signature serves its mission by hosting our distinctive playwright residencies at our home at The Pershing Square Signature Center, a three-theatre facility on West 42nd Street designed by Frank Gehry Architects. The Center supports and encourages collaboration among artists, cultural organizations, and local communities by providing free, public access throughout the space. In addition to its three theatres, the Center features a studio theatre, a rehearsal studio and a public café and bar. Since its founding, Signature has received over 100 awards and in 2014 became the first New York theatre to receive the Regional Tony Award.



EDIA

Applicants from populations underrepresented in the theatre field and aligning with Signature theatre’s institutional goals and priorities focused on playwrights, community and access are strongly encouraged to apply.



Signature is committed to Equity, Diversity, Inclusion, and Accessibility and welcomes candidates who have demonstrable experience advocating for underrepresented communities.



Please read our commitment to creating a theatre focused on EDIA at signaturetheatre.org



Position Summary

Reporting to the Director of Marketing, the Marketing Manager, Audience and Community Engagement will develop and implement strategies to grow and diversify Signature’s audience base while strengthening relationships with community partners. This position is responsible for deepening audience engagement through outreach, partnerships, special initiatives, and events that foster meaningful connections between Signature and the communities we serve.



Responsibilities

• Audience Development: Create and implement initiatives to expand and diversify the theatre’s audience, with a focus on accessibility, inclusivity, and new audience engagement.

• Community Outreach: Build and maintain partnerships with local businesses and organizations, schools, cultural institutions, and community groups to develop partnerships and enhance awareness of programming.

• Engagement Programs: Design and execute engagement activities such as talkbacks, community conversations, lobby activations, and audience-centric initiatives to enrich the theater-going experience.

• Special Events & Initiatives: Plan and oversee community nights, affinity group events, and collaborative activations that align with Signature’s productions and mission.

• Marketing & Communications Collaboration: Work closely with the marketing team to develop promotional campaigns, social media content, and storytelling that amplifies engagement efforts.

• Data & Impact Analysis: Track audience engagement metrics, conduct surveys, and analyze data to measure the success of engagement programs and make data-driven recommendations.

• Email & Digital Content Support: Support team with email and social media content creation, as well as website upkeep to ensure accurate and engaging audience communication.



Desired Skills and Experience

• 3+ years of experience in audience engagement, community outreach, arts administration, or a related field.

• Experience in the performing arts industry a plus.

• Strong relationship-building skills and ability to connect with diverse communities.

• Experience planning events, workshops, or public programs that foster audience engagement.

• Excellent communication skills, both written and verbal.

• Familiarity with WordPress and CRM tools (e.g. Tessitura) a plus.

• Passion for theatre and commitment to equity, diversity, and inclusion in the arts.

• Ability to work evenings and weekends as required for events and performances.



Compensation

Signature Theatre’s Marketing Manager, Audience and Community Engagement’s annual salary will be determined by experience and skills. The salary range is $60,000.00-$65,000.00



To Apply

https://recruiting.paylocity.com/recruiting/jobs/Details/3065934/SIGNATURE-THEATRE-COMPANY-Inc/Marketing-Manager-Audience-and-Community-Engagement



Next Steps

Seeking to fill the position as soon as possible.



Considerations

All qualified applicants will receive consideration for employment without regard to race, color, creed, ancestry, national origin, citizenship, religion, gender, sex, sexual orientation, affectional preference, gender identity or expression, sexual and reproductive health decisions, pregnancy, disability, genetic predisposition, age, military, or veteran status, marital or familial status, or any other protected characteristic, in accordance with applicable federal, state, and local laws.




Salary: $60,000.00-$65,000.00