Marketing Manager - George Street Playhouse

The Marketing Manager assists in the planning and is responsible in the development and execution of marketing strategies for George Street Playhouse, its mainstage productions, educational programming, special events and the overall branding of the institution.

This position reports directly to the Director of Marketing & Customer Experience, and works closely with all other senior directors to ensure efficiency, collaboration and effective coordination. The Marketing Manager is responsible for the monitoring and supervision of work-for-hire entities when applicable, specifically including but not limited to firms engaged to manage digital marketing, creative and public relations; and is also responsible for the planning and execution of special campaigns as a result of special partnerships.



DUTIES AND RESPONSIBILITIES

This position assists Director of Marketing with the creation, implementation and measurement of a comprehensive and marketing, communications, public relations plan designed both to achieve budgeted revenue expectations and to enhance George Street Playhouse’s image and position as a leading arts organization within the City of New Brunswick, the greater Central New Jersey market and on a state, national and international level. Additionally, this position:

 Assists Director of Marketing with the execution of all organizational marketing communications, public relations and materials including publications, media relations, digital/online presence as well as lobby signage/point-of-purchase display.

 Is responsible for maintaining the department calendar, trafficking progress on all publications and ensuring that deadlines, launch dates and mailing dates are met.

 Is responsible for the planning, execution and creation of digital content for social media and email campaigns as well as the timely and accurate maintenance of the GSP website using the site’s CMS and Tessitura TNEW.

 Assists Director of Marketing with all media relations, actively pursuing and coordinating media interest in the organization and ensuring regular contact with target media and appropriate and timely response to media requests.

 Is responsible for creating and seeking placement of GSP generated feature/content across social media platforms as well as other outlets.

 Is responsible for tracking all department expenses and processing all invoices and Purchase Orders with the GSP Business Office in a timely manner.

 Is also responsible for providing expense reporting and assisting the Director of Marketing with preparations for monthly budget reviews with the Managing Director and Director of Finance.

 Participate in additional projects and activities as assigned.



PREFERRED QUALIFICATIONS

 5+ years of experience in a marketing, public relations and/or communications, preferably in a performing arts organization.

 Progressively responsible and superior relationship building experience in managing, mentoring and motivating staff, and the ability to inspire staff toward accomplishing common objectives.

 Outstanding interpersonal and communications skills, and the ability to develop effective communication strategies is desired.

 Proficiency in Microsoft Office applications and an advanced level of Microsoft Excel expertise desired.



ADDITIONAL QUALIFICATIONS

 Committed to the mission and vision of George Street Playhouse.

 Self-motivated, honest, thoughtful and composed.

 While exceptionally detail-oriented, can also focus on large concepts and strategic issues.

 Able to navigate through diverse and sometimes competing priorities.

 Willingness and ability to learn new, complicated, and technical information.

 Collaborative and collegial in work relationships.

 Experience with Tessitura and TNEW is a huge plus.



WORK CONDITIONS In addition to regular office hours (Monday through Friday 10am - 6pm), weekend and evening hours are, at times, required. Weekly work hour schedules for this position are approved by the Director of Marketing & Customer Experience. GSP currently allows staff whose work can be performed off-site one remote day per week.

This position is expected to attend the following:

 All company “Meet and Greet” / First Rehearsals, Opening Night pre- and post-show activities, dress rehearsal/photo calls and at least one preview performance for each mainstage production.

 All major events produced by the company including but not limited to the Annual Gala Benefit, one-night only events and special events related to the activities of the Education and Community Engagement Departments.

 It is expected that the Marketing Manager will be accessible by mobile when not on-site at the theatre. This is an “on call” position while the theatre is in season.



COMPENSATION AND BENEFITS This is a full-time, exempt, annual salaried position of $55,000 - $65,000. George Street Playhouse offers a benefits package that includes medical and dental insurance with annual allowance for out of pocket medical expenses, 9 paid holidays, vacation time, sick leave, paid parking near the theater and complimentary tickets to George Street Playhouse productions.



HOW TO APPLY

Qualified applicants should submit a resume and cover letter to: Jason Paddock, Director of Marketing & Customer Experience, jobs@georgestplayhouse.org. Please note that only candidates who submit a resume and cover letter will be considered.

George Street Playhouse recognizes the value of diverse experiences, identities and backgrounds and is committed to building an equitable, inclusive and anti-racist organization that is representative of the world in which we live. Candidates who identify as Black, Hispanic, Indigenous or a Person of Color; LGTBQ+ and gender diverse candidates; candidates with disabilities; as well as candidates from historically marginalized groups are highly encouraged to apply. We aim to collect a pool of diverse and qualified candidates prior to reviewing resumes; please forward this position to someone you think will be a good fit. -
Salary: 55-650000