Marketing & Communications Coordinator - Williamstown Theatre Festival

The Marketing & Communications Coordinator is a full-time, salaried position working out of the Williamstown, Massachusetts, office year-round. They are responsible for coordinating the planning and execution of all Williamstown Theatre Festival marketing and communications efforts. Primary duties include the creation and distribution of content for all WTF communications channels and will act as a key member of the team that develops strategic, long-term marketing plans.



The ideal candidate is an enterprising individual with excellent project management skills, a keen eye for detail, a superior creative aesthetic, and a passion for the performing arts and the development of its audiences and promotion of its work.



KEY YEAR-ROUND DUTIES:

In coordination with the Director of Development & Communications and the Director of Audience Engagement, create and maintain a comprehensive WTF marketing and communications plan for all WTF communication channels, including email, social media, website, web advertisement, print advertisement, press release, direct mail, programs, posters, and signage

Produce and distribute all marketing and communications assets, including graphics and copy, often in-house and sometimes in collaboration with outside contractors and seasonal marketing team members

Ensure that all elements of the WTF marketing and communications plan are completed on time and on budget and reflect WTF’s commitment to Equity, Diversity, Inclusion, Accessibility, and Anti-Racism



PUBLIC-FACING DUTIES:

Act as an ambassador for the Festival in Williamstown and the greater Berkshires, including but not limited to attendance and visibility at town functions, community events, arts advocacy gatherings, marketing and tabling opportunities, nonprofit panels, and other events

Develop and cultivate strong working relationships with local press (Berkshire County, Capital Region, Southern VT), servicing their needs in-season and throughout the year in concert with an out-of-house Public Relations firm based in NYC

In coordination with the Director of Development & Communications and the Director of Audience Engagement, assist in year-round audience development efforts



SUMMER-SPECIFIC DUTIES:

Assist in the hiring and supervision of the summer Marketing Office

Oversee content creation and day-to-day activities of the Marketing Office

Coordinate press activities, including press ticket reservations and press packet creation and distribution



OTHER JOB DUTIES:

Perform regular updates and routine maintenance of content on the WTF website

Monitor and ensure accuracy of WTF show and event listings in external media

Maintain the press, photo, and video archives and fulfill all internal and external requests

Report on marketing and communications activities as requested or assigned

Complete other duties as assigned



KEY REQUIREMENTS:

Excellent written and verbal communication skills; able to quickly craft and deliver clear, accurate, and engaging messaging, for marketing purposes and in the regular course of business

Excellent graphic design skills; able to thoughtfully craft and deliver engaging graphics for all media

Excellent interpersonal skills; able to interact well with a variety of personalities and individuals including staff, press, and vendors

Embrace the Festival’s commitment to EDIA and Anti-Racism by actively participating in and encouraging behaviors among staff members that exemplify respect; interrupting microaggressions and other behaviors that hinder our EDIA and Anti-Racism efforts; engaging in the diversification of the workforce; demonstrating a degree of cultural competency that encourages healthy relationships with all company members



TECHNICAL SKILLS:

Fluency with Adobe Suite, including Illustrator and Photoshop, or other graphic design software is required

High level of computer aptitude and proficiency in Google Workspace software is required

Familiarity with Facebook, Instagram, YouTube, and other social media is required

Familiarity with MailChimp or other email marketing software is preferred

Familiarity with WordPress or other web publishing software is preferred

Experience working in a fast-paced marketing environment is preferred



YOU ARE:

A creative thinker capable of innovating and pivoting quickly

Capable of handling multiple projects and prioritizing appropriately

Willing to see projects through to completion

Able to maintain confidentiality and security of sensitive patron and company information

Available to work evenings and weekends June through August

Able to foster a cooperative work environment and influence others to perform their jobs effectively



In addition to the duties listed above, Williamstown Theatre Festival expects the following of each employee: adheres to WTF policies and procedures; works in a safe manner; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; demonstrates regular and consistent attendance and punctuality; meets department productivity standards; participates in WTF events as needed or required; and completes other duties as assigned.


Salary: 40,000