Deputy Marketing Director - Steppenwolf Theatre

For over 40 years, Steppenwolf Theatre Company has been a cultural leader in Chicago and model for theatre companies in the United States and around the world. Formed by a collective of actors in 1976, the ensemble represents a remarkable cross-section of actors, directors, stage managers and playwrights. Steppenwolf’s artistic ambitions are made possible by its incredible workforce of individuals, who help create a culture of inclusivity, collaboration and accountability. To that end, we attempt to use an anti-oppressive and anti-racist lens in our roles and everyday decision-making. Join us in this ongoing process, as we navigate our complex world together.



DEPUTY MARKETING DIRECTOR

The Deputy Marketing Director manages the strategy, planning and implementation of multiple membership campaigns, single ticket promotions, advertising (print, digital, radio…), and pricing and revenue management to earn up to $7 million in sales annually. This position is integral to the planning for growing new audiences while retaining current audiences and helps lead the Marketing and Communications team to the forefront of digital (including a dynamic and engaging website) and new media marketing efforts. This role reports to the Director of Marketing and Communications and supervises the Membership Manager, Digital Marketing Manager, Advertising Assistant, and Digital Marketing Assistant, as well as aspects of the Group Sales Coordinator position. The successful candidate will need to be: a) experienced in acquisition and retention marketing strategies; b) an expert in general marketing best practices (traditional and digital); c) a strategic thinker who understands the larger picture while paying attention to fine details; and d) a strong leader.



Areas of Responsibility:

Membership Campaigns and Single Ticket Promotions

 Serve as campaign lead for all items related to membership and show promotions:

 Collaborate with the full team in the development and distribution of content and communications across all channels (working within current show promotion budgets)

 Efforts include website and email communications, developing direct mail and collateral plans, various promotional opportunities

 Lead acquisition and retention strategies to build audiences and earned revenue, as well as community partnerships for audience development purposes to actively work toward healthy house counts for the duration of each production's run

 Execute campaign strategy development for Mainstage memberships (Classic and Flex subscriptions for 5 to 8 productions each season) and Steppenwolf for Young Adults programs (2 productions and local tours), patron engagement and other areas as an active thought partner

 Launch announcements and messaging around Mainstage Season, Steppenwolf Young Adults, LookOut Series, Visiting Artists Series, IDEA initiatives, Patron Communications (including On-Account notifications) and other institutional efforts as needed

 Collaborate with Audience Services on house-scaling and zoned inventory parameters; assist with seating needs, subscription set-up, facility management, renewal orders and pricing types

 Ensure the accuracy of marketing’s mailing and digital targeting lists (maintenance and management)

 Monitor best practices around memberships in the field, including building community relationships

 Manage Tessitura website and email integration for functionality around account management and ticket sales

 Support website redevelopment process; finalize RFP and vendor vetting



Pricing and Revenue Management Strategy

 Develop and lead membership and ticket pricing strategy as well as revenue management efforts

 Actively monitor single ticket sales activity; run and share weekly sales reports with institution

 Compile information as needed for leadership and/or the Board

 Collaborate with marketing consultants and vendors on identifying opportunities for incremental pricing adjustments to maximize revenue potential

 Provide analysis of sales trends, promotions, discounts and other specific initiatives

 Reforecast projections based on sales patterns

 Advise and support Audience Services in 3rd party strategy and inventory allotments

Paid Advertising

 Plan and negotiate paid placements; maintain relationships with advertising representatives/ consultants

 Collaborate with the creative team on promotional assets (show art and copy, membership and performance webpages, programs, print and digital graphics)

 Generate and monitor promotional discount codes to track promotions

 Manage relationship with STC’s digital marketing agency, Capacity Interactive

 Pull lists and manage budget as needed; serve as lead on TRG List Trade database

Budget Development and Management

 Approve marketing invoices and manage reconciliations (eReqs) processed through the finance system (MIP) and keep budget spreadsheets up to date

 Organize, plan, build and manage marketing department budgets (revenue and expenditure)

 In collaboration with Director of Marketing and Communications and marketing consultants, support reconciliations and end-of-year spending reporting efforts as needed; support budget building for FY23 if needed (spending and/or revenue)

 Provide revenue forecasts in relations to season goals annually

Additional Leadership

 Direct executional efforts for the department as needed

 Provide overall leadership and support to the team

 Manage direct reports' HR needs

Desired Qualifications:

 Expertise in marketing, communications or related field

 Awareness of new and emerging web, email, virtual streaming and/or analytics technologies

 Creative enthusiasm and passion for digital content strategy and development

 ¬Able to communicate clearly about digital media to non-technical colleagues

 Proactive, relationship-oriented and possesses strong interpersonal skills

 Understands the big picture and pays strong attention to fine detail

 Comfortable juggling multiple projects and demonstrates strong organizational skills

 Familiarity with:

 Website content management systems (CMS); experience with Episerver a plus

 Email marketing platforms; experience with Wordfly a plus

 Ticketing software and CRMs

 Tessitura (a plus)

 Survey platforms and data analysis

 Basecamp, Asana or other project management tracking software



About Steppenwolf:

Steppenwolf Theatre Company is the nation’s premier ensemble theatre. Steppenwolf produces hundreds of performances and events annually in its three spaces: the 515-seat Downstairs Theater, the 400-seat Ensemble Theater and the 80-seat 1700 Theater. Artistic programming includes a six-play season; a two-play Steppenwolf for Young Adults season; Visiting Artists engagements; and LookOut, a multi-genre performances series. Education initiatives include the nationally recognized work of Steppenwolf for Young Adults, which engages 15,000 participants annually from Chicago’s diverse communities; the esteemed School at Steppenwolf; and Professional Leadership Programs. While firmly grounded in the Chicago community, nearly 40 original Steppenwolf productions have enjoyed success both nationally and internationally, including Broadway, Off-Broadway, London, Sydney, Galway and Dublin. Audrey Francis and Glenn Davis are the Artistic Directors and E. Brooke Flanagan is the Executive Director.



For additional information, visit steppenwolf.org, facebook.com/steppenwolftheatre, twitter.com/steppenwolfthtr and instagram.com/steppenwolfthtr.



Steppenwolf Mission:

Steppenwolf Theatre Company strives to create thrilling, courageous and provocative art in a thoughtful and inclusive environment. We succeed when we disrupt your routine with experiences that spark curiosity, empathy and joy. We invite you to join our community as we navigate our complex world together.



Steppenwolf Core Values:

• Equity + Inclusion

• Integrity + Curiosity

• Courage + Collaboration

• Accountability + Leadership

o Steppenwolf gives preference to candidates who have demonstrable experience advocating for inclusion, diversity, equity and access (IDEA).



Compensation:

Salary range: $68,000 to $73,900 with excellent benefit package for full time employees, including medical, dental, vision insurance, short-term and long-term disability insurance, life insurance, vacation pay, paid sick time, personal days, Ventra transit benefit program, employee assistance program and 401(k) matching retirement program.

Click link to apply: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=35728&clientkey=FFA63F8D7510DAA0AAC6BCEC71DBE021



NO PHONE CALLS OR EMAILS PLEASE



Steppenwolf Theatre Company is an equal opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Steppenwolf complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.



We strongly encourage applications from people of color and members of underrepresented groups.
Salary: $68,000 to $73,900