Meet a Marketer: Megan Clark, Marketing Manager, Theatre Raleigh

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our audience, wider trends in the marketing industry, helpful tools and resources that you can use to promote your shows and seasons, and, introduce you to some of the best marketers working in the arts today.

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Megan Clark is a Western North Carolina native who graduated from William Peace University with a degree in Arts Administration. Her vast arts experience includes working as a freelance stage manager for multiple theatre companies across NC, including Foothills Performing Arts where she holds the title as the youngest recipient of the Doug Carter Award for Overall Promotion of Performing Arts. Megan's additional experience includes working as a Costuming intern at Walt Disney World, and as the Booking Coordinator at Martin Marietta Center for the Performing Arts. With Theatre Raleigh, Megan began as an intern while still in school, and now holds the position of Marketing Manager. 

What is your biggest challenge marketing productions at the moment? How are you facing it?

Raleigh and the Triangle are incredibly lucky to have many theatre companies and groups that are producing shows at all levels. In comparison to others in the area, we are a professional company with performers and artists who are coming straight from Broadway. 

Going into 2025, we are expanding our overall marketing approach to boost our brand awareness and reach new patrons who might not realize that Broadway is right in their backyard! 

What advice would you offer to other marketers based on what is working for Theatre Raleigh at the moment?

From my experience, artists working on a production love having diverse materials to share, especially when they are included or featured within them. Using photos and creating videos that highlight these artists generates excitement for them to share their involvement, which helps us reach a broader audience! 

How do you approach designing the various assets for your campaign? Is it driven by the marketing department, the show's creative teams, or a hybrid?

Materials for all of our productions and events are driven by a combination of our Marketing and Graphic Design team, and our Artistic Director, Eric Woodall, and Executive Director, Lauren Kennedy Brady.

Typically the assets for a show are created with the overall essence of the show in mind, but also in a way that allows our materials to be cohesive and consistent. When creating assets, our goal is to communicate an entire show to an audience in one image, and it is important to think about the story, themes, tones, and setting of the show, and what we want viewers to take away.

For some shows, the original Broadway logo is well known and recognizable to audiences. When we are creating a unique logo for our production of a popular show, it is fun to see how we can have assets that are unique and match our aesthetic and branding, but also are immediately recognizable to those that know the original. 

Why do you utilize BroadwayWorld as part of your marketing mix?

BroadwayWorld reaches a wide audience within the Raleigh and Eastern North Carolina Theatre community, and is a great landing spot for all forms of theatre and performances. Many audience members use it as a resource for keeping up with all the exciting events that are happening in our area. 

What has been your favorite show that you’ve had the pleasure of putting together a campaign for?

My favorite shows to market are our TR In Concert series events!  Whether the concert is a Broadway star such as Ariana DeBose or Julie Benko, or a well loved and up-and-coming local performer, I get the opportunity to create unique, personalized materials for each concert that reflects the performer and the show they are bringing to our space!

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