Industry Pro Newsletter: NYC Mayor Promises Broadway by Fall, More Reopening Plans from Around the Globe

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March 29, 2021 -

Late last week, New York City Mayor Bill DeBlasio announced that his administration would "move heaven and earth" to ensure Broadway is able to reopen safely in the fall, the strongest sign yet that the government of New York does understand how important a role the entertainment industry plays to the city's economy. In city's of all sizes across the globe, that same data holds true - the cultural sector gets people out and about. It gets them to restaurants, to shopping districts, and paying for transportation to and from the theatre. It drives tourism, and generates the cultural hubbub that makes a place a vibrant place to live. As vaccine programs continue to improve despite a few hiccups along the way, we are truly moving towards the new normal.

Why Reopening is the Perfect Time to Shift to a Digital Show Program

The shift to digital tools brought on by the pandemic, and the continuation of trends that had begun before the pandemic make this an ideal time to also shift your show program into the digital realm. With Stage Mag available from BroadwayWorld, the tools are now also available to make this a simple, cost-effective switch for you and your team.

New York City Sets Up Vaccines and Testing for the Theatre Industry

The Mayor's Office announced the new program on Thursday, setting the stage for the Industry to turn its focus towards reopening and getting the heart of New York pumping once again.

Berlin Pilots a Negative Testing Protocol for Arts Audiences

In Berlin, they are conducting a pilot test program that allows live performance to return with audiences that have received a negative result on a rapid COVID test conducted no earlier than 12 hours before curtain - the test is included in the price of the ticket and is administered at a limited number of pre-approved facilities.

California Offers Reopening Guidance

New guidance from the State of California gives performing arts venues a clearer picture of when they'll be able to start welcoming audiences once again - both indoor and outdoor. Standards are based on where a county is in the color-coded system the state has been using, and theatres will need to have completely cycled through the system before they can welcome audiences indoors.

AEA Plans Town Hall in Response to Petition from Members

Actors Equity Association has responded to the petition that was signed by more than 2,000 members last week demanding a town hall meeting where the membership could question the union's plan to get members back to work. While the date has not yet been set for this meeting, the union has responded that they do intend to hold such a meeting.

Creating a Digital Stage Door

The New York Times highlights the ways in which artists and audiences have found to connect with each other throughout the pandemic - including BroadwayWorld's Stage Door - and contemplates how these experiences will continue to provide an important point of contact for fans and performers even after the curtain rises once again.

Live Theatre Poised to Return in the UK in May

Small events are planning a return to the stage in May, and even more outdoor events are planned for this coming summer as the industry in the UK takes advantage of the progress made in rolling out the vaccine. Productions of all sizes are getting ready to make their return - but companies also aren't planning to leave virtual events behind any time soon.

#OnBoardXR - A Case Study in a Virtual Performing Arts Venue

Taking the virtual theatre environment one step further, #OnBoardXR was a one act theatre festival that offered an interactive, virtual reality theatre going experience - including entering the lobby and choosing your seat for the performance. Click the link above to learn more about how they did it.

Upcoming Webinar: The Ins and Outs of BroadwayWorld Stage Mag

Stage Mag is BroadwayWorld's free (and easy) to use solution to building a digital program - and this month we'll be joined by Senior Managing Editor Nicole Rosky to walk you through making your own Stage Mag step by step. Recently, Stage Mag has been utilized for Disney's Women's Day on Broadway and the 75th Birthday Celebration for Liza Minnelli. The traditional show program has been rethought to provide an easier setup, efficiently collect whole audience data (moving beyond just data on the primary ticket buyer, and interactive features - including countdown clocks, clickable ads, video covers, and more! All of that along with an easy to use design template that offers you both a printable PDF and a mobile friendly responsive display, audiences will love their Stage Mag for both digital presentations and when they make their return to your seats.

Join us on Wednesday, March 31 at 3pm Eastern to see how easily you can build your own Stage Mag!

BroadwayWorld Stage Mag - A Fully Interactive Show Program

The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for Disney's Women's Day on Broadway and A Love Letter to Liza: A 75th Anniversary Celebration Then start building your own at stagemag.broadwayworld.com.

Are You Streaming Content?

The BroadwayWorld Streaming Calendar is the go-to resource for theatre audiences looking for a theatrical experience in their own living room. The best part? Listings are completely free of charge (with paid boosting options available). Add your streaming content today!

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