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NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.

After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.

One Direction to Celebrate New Album 'Four' on TODAY SHOW 11/17
by Matt Tamanini - September 12, 2014

Global pop sensation One Direction will celebrate the release of their new album, FOUR on NBC's TODAY with a special performance live from Universal Orlando Resort. Kicking off the bands album release week, Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson will join the TODAY sho...


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 05, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of August 25, TODAY posted its biggest A25-54 audience in three months...


NBC's TODAY Kicks Off Second Installment of 'Fresh Cooks Live' Today
by TV News Desk - July 28, 2014

NBC's TODAY is kicking off the second installment of “Fresh Cooks Live,” an interactive culinary experience featuring full cooking demos by talented rising-star chefs....


NBC's TODAY Posts Solid Ratings Gains
by Caryn Robbins - November 21, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54....


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - September 18, 2014

NBC's TODAY continues to gain momentum and post significant ratings growth. For the week of September 8, TODAY posted its biggest total viewer audience in nearly four months...


NBC's TODAY Continues to Close Gap with GMA
by Caryn Robbins - August 21, 2014

NBC's TODAY continues to gain momentum and narrow the competitive ratings gaps. For the week of August 11....


NBC's TODAY Posts Weekly Win
by Caryn Robbins - December 30, 2013

NBC's TODAY was the number one morning show in the key demo A25-54, winning the week of December 16, 2013....


NBC's TODAY Posts Long-Term Ratings Growth
by Caryn Robbins - September 27, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program. Year over year, TODAY is up 21% in A25-54 compared to GMA's 6%. CBS is flat....


Tom Hobson Applies Commandments to Modern Life in WHAT'S ON GOD'S SIN LIST FOR TODAY?
by BWW News Desk - April 12, 2013

In this timeless book What's on God's Sin List for Today (Wipf & Stock Publishing), author Tom Hobson digs deep into scripture in order to answer the question that plagues many Christians today: Which of the Biblical commands are still for today?...


NBC's TODAY Continues to Post Ratings Gains
by Caryn Robbins - July 31, 2014

NBC's TODAY continues to gain momentum posting season-to-date growth among total viewers and the key demo A25-54....


NBC's TODAY Up in Total Viewers & All Key Demos
by Caryn Robbins - May 01, 2014

NBC's TODAY continues to gain momentum posting significant long-term ratings growth. Season-to-date, TODAY ranks as the #1 morning news broadcast among A18-49...


THE TODAY SHOW Launches Online Book Club
by Tyler Peterson - August 20, 2013

TODAY is putting a new spin on an old classic with the launch of the TODAY Book Club— a unique discussion series connecting book lovers with engaging reads from both up-and-coming new authors to some of their seasoned favorites....


TODAY Scores Ratings Gold for Second Straight Week
by Tyler Peterson - February 24, 2014

Based on Nielsen national fast program ratings for last week (Monday, February 17 – Friday, February 21), NBC's TODAY has scored ratings gold once again with live broadcasts from Olympic Park in Sochi. TODAY averaged 5.866 million total viewers, topping GMA's 5.588 million by +5% (+278,000 viewers),...


THE TODAY SHOW Posts Ratings Gains
by Tyler Peterson - March 13, 2014

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Throughout the week of March 3, TODAY narrowed its key demo and total viewer gaps with GMA. Bolstered by the Oscars and the Dancing with the Stars cast reveal, GMA had strong deliveries early in the week, however TODAY r...


THE TODAY SHOW Announces New #BornTODAY Series
by Tyler Peterson - September 19, 2013

What does it mean to be born today? More babies are born in September than any other month, and next week, NBC's TODAY will take an in-depth look at having children in today's world. From prenatal to postnatal, TODAY will cover the new approaches, technologies, trends and realities that parents f...


NBC's TODAY in Only Morning News Shot to Post Across the Board Growth
by Caryn Robbins - April 10, 2014

NBC's TODAY is #1 in the coveted 18-49 demo and continues to deliver solid ratings growth. For the week of March 31, TODAY was the only morning news program posting across the board growth versus last season...


Ariana Grande Leads Guests on TODAY SHOW 8/25-29
by Matt Tamanini - August 22, 2014

Ariana Grande performs live on the TODAY plaza. Betty Who performs live on TODAY. Seth Meyers, Adrien Brody, Jennifer Aniston, Patricia Clarkson also guest....


NBC's TODAY Slashes Gap with GMA
by Caryn Robbins - May 08, 2014

NBC's TODAY continues to gain momentum posting across-the-board growth and slashing the ratings gap with GMA....


THE TODAY SHOW Grows in Key Daily Demos
by Tyler Peterson - October 10, 2013

NBC's TODAY continues to deliver significant ratings gains, posting more growth in the key demo than any other morning program for the second straight week. Versus the same week last year, TODAY is up 20% (+339k) in A25-54 viewers. Over the first two weeks of the season, TODAY has closed the demo ...


TODAY Continues to Post Solid Ratings Growth
by Tyler Peterson - December 12, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54. Over the first eleven weeks of the season, TODAY has closed the demo gap with GMA by 38% (42k) versus the s...


THE TODAY SHOW Continues Ratings Growth
by Tyler Peterson - March 20, 2014

March 20, 2014 – NBC's TODAY continues to gain momentum and deliver substantial ratings growth. For the week of March 10, TODAY slashed the total viewer gap with GMA versus the prior week by 263k. Out of all of the morning shows, TODAY delivered the most total viewer growth year-to-year. TODAY also ...


TODAY Ties GOOD MORNING AMERICA in Key Demo
by Tyler Peterson - May 16, 2013

For the week of May 6-12, NBC's "Today" posted a 1.8 rating in the key demo A25-54 tying with GMA. This was "Today's" best delivery in the demo since February 13, 2013. Year-to-date, "Today" has narrowed the gap with GMA by 52% (51,000) versus the prior season-to-date average. "Today" has been No. 1...


TODAY Posts Week-to-Week Ratings Growth
by Tyler Peterson - December 02, 2013

NBC's TODAY continues to gain momentum and deliver substantial ratings growth. Season-to-date, TODAY has posted the largest year-to-year growth of the morning programs in the key demo A25-54. Over the first nine weeks of the season, TODAY has closed the demo gap with GMA by 47% (61k) versus the sam...


NBC's TODAY Continues to Slash Gap with GMA
by Caryn Robbins - June 12, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....


NBC's TODAY Tightens Ratings Race with GMA
by Caryn Robbins - July 18, 2014

NBC's TODAY continues to gain momentum posting the largest season-to-season growth among the morning news programs in total viewers....






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