The National Women's Soccer League (NWSL) and A+E Networks have entered an historic partnership whereby A+E Networks will become the league's newest investor with an equity stake in the National Women's Soccer League, joining the existing team ownership groups. As one of the leading women's media brands, Lifetime, will become an official sponsor and broadcast partner of NWSL Soccer in a three-year deal, beginning in April. The strategic investment is accompanied by the creation of a new joint venture, NWSL Media, and marks a watershed moment in the league's history that will bolster the league's growth and support of the teams, players and fans.
Lifetime, the premier entertainment destination for women, is making an unprecedented commitment with a three-year agreement to be the official broadcast partner. For the first time in NWSL's history, a league game will be broadcast on television every weekend of the season. The NWSL Game of the Week on Lifetime will provide fans throughout the country with a live viewing platform every Saturday at 4 p.m. ET to watch the best players in the world. A pre-game show will kick off each weekly event at 3:30 p.m. ET. Showcasing the network's sponsorship and commitment to the league, Lifetime will be featured on all official jerseys with a patch on the right sleeve.
- Source
TVMaze
