AMERICAN SUPER/NATURAL

The Weather Channel is the leading source of weather news and information on all platforms -- television, online, mobile and tablets. It is committed to providing amazing content and storytelling that captures and showcases not only the awesome power of Mother Nature but also the inspiring stories of human nature seen through the prism of weather.

In late 2013, the company introduced a new brand positioning, represented by the mantra: "It's Amazing Out There." The rebrand provides a whole new visual and sonic identity for the network, which combines the best of broadcast design with the best of information design and reimagines how its brand and weather information should be presented in the modern era.

"It's Amazing Out There" celebrates and honors how weather shapes our world in both wonderful and dramatic ways. It strives to show how the company is invested in strengthening its role in the community of weather enthusiasts and in providing a deeper look into the awesomeness of weather and the way people are connected to it.