Houston Grand Opera Appoints New Marketing Director

Houston Grand Opera (HGO) has appointed Dale Edwards, a veteran of the New York performing arts marketing and advertising world, to the position of marketing director, it was announced by HGO Managing Director Perryn Leech. He assumes the position July 24.

"Dale Edwards brings an impressive combination of top-tier experience and expertise in the fast-moving world of digital marketing," said Leech. "He will be a key player in enabling HGO to sustain and grow our strong track record of attracting and serving the ever-evolving audience for our art form."

"I am thrilled to be joining this outstanding opera company at such an exciting time," said Edwards. "In a city that is growing as fast as Houston, there is tremendous opportunity to introduce new audiences to the thrill of great opera. I look forward to bringing new approaches to the HGO team while also leveraging the company's successes."

A graduate of Ohio University and Brooklyn College's M.F.A. in theatre management program, Dale Edwards spent most of his career in New York City working in performing arts marketing and advertising. He has worked with such diverse organizations as Alvin Ailey American Dance Theater, Disney Theatrical Production, Manhattan Theatre Club, SpotCo Advertising, and The Metropolitan Opera. At the Met, he and his team oversaw ticket initiatives that brought more than 800,000 people into the opera house from around the world. Most recently, Edwards moved into the world of academia as a founding faculty member of the arts administration program at the University of Connecticut, which includes an online graduation certificate and an in-residence M.F.A. program.