Despite going up against Lady Gaga on the music charts this week, it seems Katy Perry's 'Roar' was stronger.
According to The Hollywood Reporter, industry sources have confirmed that 'Roar' could hit the 525,000-550,000 mark by the end of this tracking week, which comes to a close today, Sunday, August 18. At the beginning of the week, the single was projected to only reach 400,000.
'Roar' is now on track to become the highest-selling song of the year - as well as Perry's throughout her career. As THR notes, her previous single 'Firework' debuted to 509,000 downloads in 2010.
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As BWW Music previously reported, Gaga's newly released single 'Applause' quickly garnered over 1.5 million views on Youtube, but as the week's progressed the longevity of the single has come into question.
Showbiz411 has noted that the single has dropped to #4 on iTunes, and #8 on Amazon, with only 225,000 downloads for the first week on iTunes. (Behind Perry).
Gaga has been promoting the track heavily to her 40 million twitter followers, including asking fans to buy multiple copies to help with sales, noting "Screenshot your 'Applause' purchase @ladygaga request to radio, & hashtag #Applause well choose 2 devoted fans to go WITH me to ITunes fest!" and "The 2 fans w the most purchase/gift screenshots, radio requests, 'Applause' selfies/video, will fly international to meet me+watch the show!"
Lady Gaga was forced to release the single ahead of it's August 19 release date due to an online leak. Gaga cautioned her tweeter followers asking them not to download the low quality leaked version of her song.
Perry will perform 'Roar' at the VMAs on August 25. Her album 'Prism' is set to for release on October 22.
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