popchips' launches line of popped veggie chips bringing innovation to the popped category

popchips inc., the innovative popped snack company, has launched the newest member to the award winning snack brand, popped veggie chips. the new great-tasting popchips veggie chips are popping up at retailers nationwide available in a 3 oz. bag.

thanks to the snacking experts at popchips, the creators of the popped category, eating your veggies has never been more delicious and fun. after bringing the magic of popping to potato, tortilla, and corn, popchips popped a new crop of delicious veggie chips. never fried. never baked. veggie popchips blend nine popular vegetables kale, spinach, tomato, pumpkin, potato, beet, bell pepper, navy bean, and chickpea and tops them with delightfully zesty seasonings for three enjoyable flavors:

• sea salt: fresh from the garden flavor with a touch of sea salt
• hint of olive oil: delicately delightful olive oil finished with a touch of sea salt
• tuscan herb: mediterranean-inspired for a zesty veggie blend

"no snack time is complete without veggies," said popchips ceo, paul davis. "we are thrilled to be expanding our portfolio to provide snackers with the next generation of our popchips family. inspired by some of today's most popular vegetables, we are really excited about our tasty veggie chips and showing our continued commitment to bringing innovation to the snack aisle."

popchips veggie chips are popped the same way as potato, tortilla, and corn popchips - using heat, pressure, and no oil in the popping process. like other popchips, the new veggie chips have nothing artificial, no trans-fat, no dairy, are gluten-free, kosher, vegan, have less than half the fat of fried chips and still taste great. the perfect garden variety snack!

new popchips veggie chips will be debuted next week at the sweets & snacks expo in chicago, il may 20-22 along with new popchips bolder flavors and bigger bags.

about popchips:

popchips, one of the hottest snacks brands in north america and the uk, is a delicious line of popped potato, tortilla and corn chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007, while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips' fansinclude jillian michaels, ashton kutcher, and sean (diddy) combs.

popchips are now sold at over 30,000 retailers across north america and the uk, including whole foods market, safeway, kroger, target, walgreens, wegmans, loblaws, select costco locations, and online at store.popchips.com. for more information about the company and its products, pop over to popchips.com, become a fan on facebook or follow us on twitter.

for more information and to find a retailer near you, pop over to www.popchips.com.

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