Yankee Candle and Just Born Debut New PEEPS Marshmallow Chicks Candle For Easter 2014

The Yankee Candle Company, Inc., a leading manufacturer of premium scented candles, today announced the launch of its exclusively-licensed PEEPS Marshmallow Chicks collector's edition candle. This new scent evokes the fragrance of the beloved spring candy with a colorful label featuring PEEPS and is ideal for Easter entertaining. It is available now at more than 500 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the candle's launch, along with the return of the top-selling Bunny Cake fragrance, Yankee Candle is hosting a series of in-store events on Saturday, March 15, offering PEEPS photo opportunities, decorating tips, and chances to win exciting prizes. On March 18 at 8:00 p.m. ET join in on the #YCTweeps Twitter Party Featuring PEEPS to win Yankee Candle and PEEPS prize packs.

"PEEPS is continuously looking for ways to extend our iconic brand to enable our fans to enjoy our beloved marshmallow treats and express their PEEPSONALITY," said Mark Hoffman, Senior Brand Manager for PEEPS & Seasonal Products at Just Born. "By partnering with Yankee Candle this Easter, we are able to bring consumers a product that fuses two American favorites into one unique, sweet-smelling product."

On Saturday, March 15, at each of its 500 retail locations across the country, Yankee Candle is hosting an open house celebration offering guests the opportunity to learn fun ways to decorate and entertain for spring with the new PEEPS Marshmallow Chicks candle, plus special one-day offers. Fans who visit the company's flagship retail locations in Virginia and Western Massachusetts will have the chance to take photos with the beloved PEEPSMOBILE, PEEPS Chick mascot and participate in exciting giveaways.

"Our customers look to us to provide iconic holiday fragrances in new and exciting ways so PEEPS is the perfect partner," said Hope Margala Klein, executive vice president brand, design and innovation for The Yankee Candle Company, Inc. "This limited edition fragrance captures the essence of the season and is sure to sweeten Easter celebrations and springtime gifting."

Yankee Candle continues celebrations online with a variety of social media promotions in March, including the #YCTweeps Twitter Party Featuring PEEPS and Show Us Your Easter Basket Pinterest Sweepstakes. On March 18 at 8:00 p.m. ET, join Yankee Candle and PEEPS on Twitter to chat about getting ready for spring and Easter, learn how to include Yankee Candle and PEEPS into seasonal celebrations and decor, and win special prize packs. From March 18 24, Pinterest users are encouraged to build a board showcasing their ideal Easter basket. Consumers will have one week to enter the Pinterest promotion, and five winners will be chosen to receive the Yankee Candle PEEPS Marshmallow Chicks Candle and PEEPS & COMPANY prize pack.

EASTER FRAGRANCES Two whimsical and delicious ways to celebrate the spring holiday this year.
Price: $27.99 MSRP Large Jar Candle

PEEPS Marshmallow Chicks - The fluffy, sweet marshmallow scent of these classic treats welcomes spring with colorful fun.
*New for 2014

Bunny Cake - A delicious way to hop into spring... a sweet treat of sugary coconut, creamy vanilla, and bright citrus.

To meet the new PEEPS Marshmallow Chicks candle, find your nearest Yankee Candle retail location or learn more about Yankee Candle, visit www.yankeecandle.com, the brand's Instagram (@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@TheYankeeCandle).

To post a comment, you must register and login.