What's the Big Deal about April 26? Pretzels, Baby!

Snyder's of Hanover the nation's No. 1 pretzel brand is bringing swagger back to the pretzel category on National Pretzel Day. With the new "Pretzels, Baby" campaign currently on-air, Snyder's of Hanover is now hitting the streets to ensure all pretzel fans get to join in the fun. On April 26, they're giving away thousands of bags of boldly-flavored Pretzel Pieces near baseball stadiums in eight cities around the country. Teaming up with professional baseball players in these cities, Snyder's of Hanover wants to make sure all fans know what's so great about April 26 Pretzels, Baby!

"Snyder's of Hanover pretzels are hearty, crunchy, bold, and baked they clearly deserve their own national holiday," said Rod Troni, Chief Marketing Officer for Snyder's-Lance. "We are excited to give thousands of people a chance to get a taste of our delicious Pretzel Pieces on National Pretzel Day."

Whether they're just in the neighborhood or heading into ballparks to cheer on the teams, fans can pick up free bags of Snyder's of Hanover Pretzel Pieces around baseball stadiums in these eight cities:

• Atlanta
• New York
• Denver
• Washington, D.C.
• Chicago
• Detroit
• Minneapolis
• San Francisco

Snyder's of Hanover street teams will be handing out three flavorful varieties Honey Mustard and Onion, Hot Buffalo Wing and the newest sweet and salty flavor, S'mores.

Throughout the day, baseball players will be on Twitter telling fans about their favorite pretzels, including current and former players such as Chipper Jones, Zack Wheeler, Jason Motte, Glen Perkins and Joe Panik.

Snyder's of Hanover encourages fans to visit its Facebook and Twitter pages for product giveaways throughout the day and to tag photos or posts on social media using #PretzelsBaby and #NationalPretzelDay to join in the celebration.

"We love Snyder's of Hanover pretzels, and we want everyone to tell us why they love them too on National Pretzel Day," said Troni. "Today, we're all celebrating Pretzels, Baby."

About National Pretzel Day
National Pretzel Day is annually celebrated onApril 26. The day was originally established more than 30 years ago by U.S. RepresentativeRobert S. Walker(Pa.). It was then re-declared byPennsylvaniaGovernorEd Rendellin 2003 to acknowledge the importance of the pretzel to his state's history and economy.

About Snyder's of Hanover
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels are available across the country in a wide variety of flavors and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers, Poppers, Bowties and even gluten-free options. For more information, visit www.snydersofhanover.com, or find Snyder's of Hanover on Facebook, Twitter or Pinterest.

About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, California, Oregon, Iowa, Wisconsin, and the United Kingdom. Products are sold under the Snyder's of Hanover, Lance, Kettle Brand, Kettle, Cape Cod, Snack Factory Pretzel Crisps, Pop Secret, Emerald, Diamond of California, Late July, Krunchers!, Tom's, Archway, Jays, Stella D'oro, Eatsmart Snacks, O-Ke-Doke, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit the Company's corporate web site: www.snyderslance.com. LNCE-G

SOURCE Snyder's-Lance, Inc.

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