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Wahoo's Fish Taco launches Social Circle Loyalty Mobile App

By: Dec. 03, 2013
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Wahoo's Fish Taco (http://www.wahoos.com) has launched its mobile loyalty app (currently available in the Apple Store and Google Play Store) at its Temecula, UC Santa Barbara, and 4S Ranch (San Diego) locations. The mobile loyalty app allows Wahoo's to reward customers and build Social Circle Loyalty(tm) amongst its customer base. The mobile loyalty app, built by CircleShout based in San Diego, Calif., will be available for all Wahoo's locations by the end of January.

Wahoo's customers are rewarded with a free beverage when they download the free app and check in for their first visit to any of the participating locations. Customers will also receive rewards for each visit and receive vouchers redeemable for promotional items by just presenting the QR coded voucher from their smartphone to any Wahoo's cashier.

Wahoo's mobile app also notifies customers of special events and to establish clubs or "Social Circles" of customers that share a common interest such as action sports like surfing or skateboarding or belonging to a school parent group or company sports team. Wahoo's customers can join an existing club or create their own. Wahoo's will send these groups exclusive offers available only to that group, which helps build Social Circle Loyalty(tm) amongst those customers. And of course, customers can catch the latest surf report as well as find the nearest Wahoo's location.

Wahoo's Fish Taco mobile loyalty app can be downloaded at:

"Wahoo's searched long and hard for a loyalty app that made sense for our brand," said Wing Lam, co-founder of Wahoo's. "We wanted our own app to ensure it meets the customers' demands and wanted it unique to Wahoo's to have something special for our customers."

"We partnered with CircleShout who built our brand-consistent app, which incorporates their Social Circle Loyalty(TM) model and really allows our customers and their groups of friends to be treated special and not spammed by another loyalty program."

"Teaming with Wahoo's unique group of talented and passionate restaurant people and building their mobile app has been a real fun and creative experience," said John Townsend, president and CEO of CircleShout. "Nothing beats seeing their customers actually using and liking the app, their employees telling us how easy it is to scan the customer code and vouchers, and the company not having to give away the store to tap into a big source of customer loyalty and existing customers' social circles".

For the past 25 years, customers have enjoyed Wahoo's eclectic Mexican/Brazilian/Asian menu delivered with a Hawaiian North Shore vibe. Currently, Wahoo's is located in 67 locations throughout the nation including restaurants in California, Colorado, Texas, Hawaii, New York, Nebraska and Nevada. They have ten locations that include full-service bars. Recently, Wahoo's opened the company's very first international location in Japan.

To learn more about customer loyalty solutions for restaurant companies, please visit CircleShout at http://www.circleshout.com.

About Wahoo's Fish Taco:
Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo's Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo's is recognized across multiple states. During the past two decades, the restaurant chain has grown to include more than 65 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York and Nebraska. To learn more about Wahoo's Fish Taco, please visit http://www.wahoos.com.

About CircleShout:
CircleShout delivers custom branded customer loyalty solutions for restaurant companies who want to engage their customers their own way without having to build their own solution to do so. The CircleShout team is led by restaurant people who know restaurants, industry specific technology that really does work, and are backed by top quality software talent. To learn more about CircleShout, please visit http://www.circleshout.com.



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