Truly Spiked & Sparkling Announces National Availability and New Variety Pack

To meet increasing popularity and demand on the heels of its April launch in select major cities,Truly Spiked & Sparkling today announced its new, clean and refreshing spiked sparkling water will be available to drinkers all around the country. At 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5% ABV) is the lowest-calorie and lowest-carb spiked sparkling water available, and it's gluten-free.

Truly Spiked & Sparkling also announced a new variety 12-pack will be hitting shelves in June. The pack will include 4 bottles of each delicious style: Colima Lime, Grapefruit & Pomelo, and Pomegranate, and is a perfect way to share with friends or try all of the styles.

Truly Spiked & Sparkling is a new way to drink sparkling water spiked and the new spiked sparkling water category is being discovered by more drinkers every day. The inspiration to experiment and develop Truly Spiked & Sparkling stemmed from two significant trends in the beverage worldgrowth in the consumption of carbonated bottled water in the U.S., which nearly doubled since 2012 1, and an overall interest in low-calorie alcoholic beverages as drinkers seek ways to make their calories work harder for them. Truly Spiked & Sparkling provides a delicious solution to enjoy both.

"We've heard great feedback and received countless inquiries from drinkers looking for places to buy Truly Spiked & Sparkling near them," said Casey O'Neill, a member of the innovation team behind Truly Spiked & Sparkling. "With Summer just around the corner, we knew the time was right to get Truly Spiked & Sparkling into the hands of drinkers around the country. We believe it is the best tasting option for someone looking for a spiked beverage to stay cool and refreshed, without overloading on calories."

Every batch is crafted with simple ingredients, and contains no artificial flavors or sweeteners. Truly Spiked & Sparkling contains alcohol made from fermented cane sugar. Unlike the sparkling water you grew up drinking, Truly Spiked & Sparkling takes the timeless classic and gives it a modern, grown-up, spiked twist with a hint of fruit.

Truly Spiked & Sparkling was launched in more than a dozen states beginning this April, and will start hitting national shelves this month. It will be available in 6-packs for a suggested retail price of $9.99-$10.99. Also new with this national roll-out, Truly Spiked & Sparkling will be launching variety 12-packs for a suggested retail price of $15.99. (All prices vary by location.) For shop locators and purchasing details, visit: http://www.trulyspikedsparkling.com/

About Truly Spiked & Sparkling

Truly Spiked & Sparkling is a clean, crisp and refreshing spiked sparkling water with a hint of fruit. The innovators behind Truly Spiked & Sparkling worked tirelessly to develop a beverage that was not only delicious, but a spiked option with lower calories and carbs. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5%ABV) is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar. It is available in three delicious styles: Colima Lime, Grapefruit & Pomelo, and Pomegranate.

Truly Spiked & Sparkling is new from the Hard Seltzer Beverage Company, LLC, an affiliate of the Boston Beer Company.

1 IRI InfoScan Total US Multi-Outlet + Convenience 52 Weeks Ending October 4, 2015

SOURCE Truly Spiked & Sparkling

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