Truco Enterprises Launches New On The Border' Taste of Taj'n Cl'sico Tortilla Chips

Truco Enterprises announced today the official launch of On The Border Taste of Tajn Clsico flavored tortilla chips in partnership with TAJN. The new product will hit store shelves the first week of March. "We are thrilled to partner with TAJN, the leader in chili lime seasoning, to offer a new flavored tortilla chip. On The Border Taste of Tajn Clsico is made with six simple ingredients, which aligns with consumer demand for both clean label and spicy snacks. We look forward to delivering a truly unique snacking experience from two brands that consumers know and love," said Lisa Walsh, CEO of Truco Enterprises.

"TAJN has grown in popularity across the U.S. with double-digit annual growth and household penetration of over 3.5 million," stated Aldo Fernandez Castillo, CEO of TAJN. "We are excited to partner with Truco Enterprises, the maker of On The Border chips, the fastest growing unflavored tortilla chip in stores today, to expand our offerings to new and current TAJN consumers."

On The Border Taste of Tajn Clsico flavored tortilla chips will be available in 7-Eleven stores across the country. Together with single-serve On The Border Caf chips, salsa and queso, this marks On The Border's first entry into the world's largest convenience retailer.

"We are extremely pleased with the reception of our On The Border Taste of Tajn Clsico chips and look forward to expanding distribution of the new product across retail in the coming months," said Omar Khalaf, EVP Sales at Truco.

About Truco Enterprises
Founded in Dallas, TX in 1991, Truco is a leading developer and marketer of tortilla chips, salsa and queso under the On The Border brand. The Company's products are sold nationally through grocery retailers, club stores, and mass merchandisers and also launched in the convenience channel in 2017. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail. For more information, please visit www.ontheborderproducts.com. Truco Enterprises is a portfolio company of Insignia Capital Group.

About TAJN
TAJN is a privately held company established in Mexico since 1985. Its subsidiary office, TAJN International was incorporated in the United States in 1993. The leading fruit seasoning in Mexico and in the U.S., TAJN is a well-balanced blend of mild chili peppers, sea salt and dehydrated lime. Its unique flavor transforms the taste of fruits and vegetables from ordinary to extraordinary. It is also a great addition to meats and beverages. TAJN is produced in Zapopn, Mexico from world-class chiles bought from farmers in the region and then exported to the US as a packaged and branded product, approved by the FDA, to be sold at wholesale and retail. TAJN is sold in more than 16,000 points of sale in the U.S. For more information, please visit www.tajin.com.

About Insignia Capital Group
Insignia Capital Group is a San Francisco Bay Area private equity firm focused on lower middle-market companies. Insignia partners with company founders and management teams to help drive growth and achieve true business potential. The firm's principals have significant experience building businesses across a range of industries including consumer, business services, and healthcare. In addition to Truco Enterprises, Insignia's portfolio companies include Century Snacks, a provider of branded and private label snack nuts, trail mixes and similar snacks, and Tillamook Country Smoker, a provider of jerky, meat sticks and other meat snack products. For more information, please visit www.insigniacap.com.

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