The Olive Oil Source Introduces 2014 Harvest Olive Oil, Limited Edition Olio Nuovo

The Olive Oil Source, the industry leader in olive oil-related products, today announced the release of two new olive oils, 2014 Olio Nuovo and 2014 Organic Olio Nuovo, available for a very limited time on their Wholesale (http://wholesale.oliveoilsource.com ) and Boutique (http://boutique.oliveoilsource.com/content/olive-oil-source-organic-olio-nuovo-extra-virgin-olive-oil ) websites in a full variety of sizes from 2-ounce samples to full gallon options.

Olio Nuovo is created from the first release of a new harvest year and has long been considered the finest and freshest way to experience extra virgin olive oil and celebrate the season. Its fresh flavor is a short-lived experience that can last from a few weeks to a few months before the new olive oil settles into a classic, well-rounded profile. According to The Olive Oil Source, sales of the limited edition oil are expected to last only a few weeks before supplies run out.

The Olive Oil Source Olio Nuovo is produced from early harvest green olives and bottled immediately after being produced. As a result, it is strong, bitter and peppery, and supplies outstanding health benefits due to its high level of anti-oxidants (polyphenols).

"Olive oil's best and healthiest qualities are revealed when it is fresh from the harvest and carefully milled to perfection. This year's Olio Nuovo is an exceptional oil from a great year," said Antoinette Addison, Vice President of The Olive Oil Source. "The new oil reveals a lively, fragrant and peppery vintage."

The new oils are the latest addition to a full range of olive oil-related products from The Olive Oil Source, including a full range of more than 120 blends and flavors of high quality, authentic olive oil and vinegar and a full line of lifestyle products for the home. Since 1998, the company has been internationally recognized as the premiere source for the highest quality products in the olive oil industry.

Latest Additions to the Wholesale Private Label Program

The new products are also the latest addition to the company's simplified wholesale private label shiner program, designed to provide specialty food retailers and marketers with immediate availability of a full range of oils and vinegars and rapid turn-around production.

At the foundation of the program is the ability to create custom "shiners", or unbranded bottles of olive oil or vinegar through a simplified online process. Similar to the wine industry's approach to bottling wine for later rebranding, the new program includes more than 115 olive oils and vinegars to choose from. A wide variety of bottle styles and sizes provide complete flexibility to the customer. Online pricing and ordering make this an industry exclusive, bypassing the typical "call us for more information" sites that hint at the service without providing detailed information upfront.

Another significant advantage of the program is its low minimum case requirements, allowing customers to conduct their own in-store tests with flavor and sizing options. The program presents a perfect opportunity for olive oil tasting bar entrepreneurs and specialty food store owners to fine-tune their own product offerings to fill in the product line gaps or present a cost-effective self-branded option to their customers.

About The Olive Oil Source

The Olive Oil Source is internationally recognized as the most comprehensive resource for olive oil-related products and information about olive oil. Producers seeking information on the latest commercial equipment, retailers looking to source extra virgin olive oil products, and consumers interested in learning answers to simple questions like "what is olive oil?" as well as detailed information about health and beauty trends in extra virgin olive oil will find "Everything but the Olive" at The Olive Oil Source.

Founded in 1998, The Olive Oil Source is owned and operated by Shawn and Antoinette Addison who have graduate education degrees in agricultural sciences and economics from Ecole Nationale d'Agronomie in France and from Stanford University and manage their own organic olive orchard in the Santa Ynez valley of California. They are among a select group of industry experts able to provide customers with information and products based on both current research and field experience. For more information about The Olive Oil Source, visit us at oliveoilsource.com.

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