The Laughing Cow Introduces a Whole New Way to Eat a Classic - The Laughing Cow Cheese Cups

Half of Americans say they snack to treat themselves[1], while others snack to fuel their day or take a quick break. Whatever your snacking profile, The Laughing Cow wants to celebrate your individuality. Now, you can purge your snack urge with the new The Laughing Cow Cheese Cups - the same delicious The Laughing Cow taste now available in a portable, dunkable cup to enjoy whenever, wherever and however you want.

The new cups join the classic The Laughing Cow Cheese Wedges and Cheese Dippers to offer one creamy cheese with many ways to enjoy it. Made from real cheese with no artificial colors, preservatives or artificial flavors, The Laughing Cow Cheese Cups are available in three varieties, including:

• Creamy Swiss Original
• Creamy Swiss Garlic & Herb
• Creamy White Cheddar Flavor

The Laughing Cow celebrated the newest addition to its portfolio with the ultimate "Snacky Hour" celebration hosted by Casellula Cheese & Wine Café in New York on June 26. Head pastry chef, Leigh Friend, and executive chef, Jennifer Scher, offered wine, beer and pairings to dip like Rainbow Bagels with The Laughing Cow Swiss Garlic & Herb Cheese Cups, Veggie Kabobs with White Cheddar Flavor Cheese Cups, and a Blueberry Compote Crostini with Swiss Original Cheese Cups, to appease any snacking profile, including:

• Basic bites for the Simple Snacker
• Pairs that pack a punch for The Bold Snacker
• Hearty and complex pairings for The Devoted Snacker
• Unexpected textures and tastes for The Adventurous Snacker

You can find new The Laughing Cow Cheese Cups in the DELI aisle at all major retailers.

Join the Conversation:
Share your snacking moments with us on Twitter @TheLaughingCow or on Facebook and Instagram @TheLaughingCowUSA using #SnackLikeYou. Visit thelaughingcow.com for more information and snack ideas for your family.

About The Laughing Cow
Part of the Bel Brands USA family, The Laughing Cow Spreadable Cheese Wedges, Cheese Dippers and Cheese Cups are deliciously rich and creamy snacks. In addition to The Laughing Cow, the Chicago-based Bel Brands USA also manufactures and markets Mini Babybel Cheese along with a number of gourmet and cold pack cheeses including Boursin, Kaukauna, Merkts, Owl's Nest, Price's, Wispride and other private label cheese spreads. Bel Brands USA is the U.S. subsidiary of Fromageries Bel, a world leader in branded cheeses, based in Paris, France.

1"Top Reason US Consumers Snack Is to Treat Themselves." Mintel, 13 June 2017, www.mintel.com/press-centre/food-and-drink/top-reason-us-consumers-snack-is-to-treat-themselves.

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SOURCE Bel Brands USA

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