The Gold Rush May Not Be Over: Strike it Rich with Gold Strike Chili

JAF Industries recently launched a new and much anticipated entertainment chili product - Gold Strike Chili - a blend of premium ingredients that glistens like gold. "What makes our chili so different is not only the story behind the recipe, but its granular consistency which gives it a sparkly gold sheen when the light hits it," Ken Brown, president, JAF Industries, says. "It's not only delicious, but beautiful too."

Brown was first inspired to launch this recipe for success after learning of a great grandfather who was a gold prospector and mountain explorer. Legend has it that while he was mining for treasure, he came upon a mountain of spices and decided that spices were better than gold. After lots of testing and experimenting, he perfected a recipe and handed it down through the generations. At the same time Brown learned of this, his wife also inherited a family chili recipe dating back to the late 1800s. He knew this was a sign. He had to find a way to blend these two culinary legacies into one amazing product. He did.

Gold Strike Chili is made for just about anyone who enjoys this classic dish. It's made from the freshest premium chili peppers, and mixes together a blend of fresh oregano, cumin, ground peppercorns, sea salt and other natural ingredients that is truly worth its weight in gold. People can make it hot or make it mild. They can use meat or vegetables, make it subtle or sophisticated.

They can also use Gold Strike Chili to help raise money. For each box sold, 50 percent of the profit goes to the fundraiser, there are no minimum orders and people can set their own prices to maximize their fundraising goals.

"We knew we were onto something with Gold Strike Chili, but we had no idea how quickly and well it would be received," Brown says. "We've had so many people share their family recipes that we know we made the right decision in launching this delicious new product. Whether people buy for themselves or give as gifts, Gold Strike Chili is a hit."

Manufactured in Oklahoma City, Gold Strike Chili is all about bringing families back together at the dinner table.

"It's from our families to yours," Brown says.

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