Store Brands Magazine Names ALDI as 2019 Retailer of the Year

Store Brands magazine, which covers the private brands industry in consumer packaged goods, has named ALDI as its 2019 Retailer of the Year.

Batavia, Ill.-based ALDI, which will see its footprint grow from more than 1,800 to about 2,500 stores by the end of 2022, received the award for differentiating itself with private brands that offer value, innovation and exclusivity. Through new product introductions and store growth, ALDI, which offers more than 90 percent assortment of exclusive brands, has and continues to have a direct impact on the growth of the private brands industry nationwide.

"ALDI is disrupting the grocery industry with its fabulous selection of private brands," said Lawrence Aylward, editor-in-chief of Store Brands. "ALDI's private brands continue to grow in popularity as it expands. Consumers are discovering they can purchase quality private-branded products at ALDI at value prices."

ALDI, which opened its first U.S. store in Iowa in 1976, doubled its size in the U.S. between 2008 and 2018.

"More consumers are being exposed to ALDI and its products," Aylward said. "And because ALDI offers outstanding private brands, more people trust private brands overall."

Aylward interviewed ALDI Co-President Brent Laubaugh for a cover story in Store Brands' February issue, which celebrates ALDI as the magazine's Retailer of the Year.

"In a nutshell, our goal is very simple: It's to provide a really great shopping experience for our customers and offer high-quality products at affordable prices. Our private brands are integral to our success."

Store Brands magazine covers the private brands industry in retail grocery, including supermarkets, mass merchandisers, club stores, convenience stores and drug stores. Store Brands is owned and operated by EnsembleIQ, a media, research and data company based in Chicago.

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