Steak 'n Shake Launches New Prime Steakburger

Steak 'n Shake, home of the Original Steakburger TM and the restaurant industry's longest established brand in the premium burger segment, today unveiled the world's best burger, the Prime Steakburger.

Steak 'n Shake challenges anyone to taste the Prime Steakburger and compare it to any other burger served around the globe today. Upon trying the Prime Steakburger, it becomes immediately clear why it is far superior to any other burger in the marketplace. Taking into account every aspect of this burger, from the perfected blend of 100% all-natural, antibiotic-free, brisket and chuck to the bakery-fresh brioche bun on which it is served, the Prime Steakburger leaves no doubt that you will be able to taste the unmatched quality in every bite.

"At Steak 'n Shake, we've been on a quest to create the world's best burger," said Jim Flaniken, Sr. Vice President of Marketing forSteak 'n Shake. "In pursuing this endeavor, we invested years visiting farms and working in chef kitchens around the world to develop the perfect blend of beef. The result is the Prime Steakburger the tastiest burger on the market today. We are convinced no one will be able to match the quality and taste of the Prime Steakburger."

The Prime Steakburger stands out as the true masterpiece in the premium burger segment because of the careful and deliberate attention to detail used in developing these mouth-watering attributes:

• Six ounces of the best all-natural, antibiotic-free, 100% USDA certified choice beef.
• A perfected blend of brisket and chuck creates the best taste and tenderness hand-crafted, seared to perfection and served fresh hot off the grill.
• Topped with a bakery-fresh brioche bun, the Prime Steakburger is so big it has to be served with a steak knife through it.

To find a location near you or for additional information on Steak 'n Shake's new Prime Steakburger, visit: www.steaknshake.com.

About Steak 'n Shake Inc.
Steak 'n Shake, a classic American brand, serves premium burgers and shakes in more than 600 restaurants across the country and the world. Founded in 1934 in Normal, Illinois, Steak 'n Shake is the leader in the "better burger" segment of the restaurant industry, serving hand-crafted, premium Steakburgers and hand-scooped milkshakes. Steak 'n Shake is the recipient of the Nation's Restaurant News Golden Chain Award. Zagat has recognized Steak 'n Shake as having the No. 1 Milkshake. Steak 'n Shake Inc. is a wholly owned subsidiary of Biglari Holdings Inc.

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