StartMeApp Mobile Advertising Network Impressions Jump 50% in October to Reach 30 Billion Monthly, Driven by RTB and Expansion in U.S. & Global Markets
By: Robert Diamond Nov. 06, 2013
StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America's leader in mobile advertising, today announced that impressions on its network worldwide increased 50% during October, hitting StartMeApp's projected year-end target of 30 billion monthly impressions two months earlier than expected.
Announced here on the first day of ad:tech New York 2013, the annual digital conference and trade show for 9,000+ marketing and technology professionals, StartMeApp's network growth was attributed by the company to a rise in impressions generated through its proprietary real-time bidding (RTB) platform worldwide and, in particular, to rapid growth in impressions in the U.S., European and Asia-Pacific markets.
"StartMeApp has known since even before the beta-launch of our proprietary mobile RTB platform at Mobile World Congress in Barcelona early in the year, that there would come a time when our steady growth in impressions would be kicked into overdrive through programmatic RTB trading - and that moment has now arrived," said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.
"StartMeApp's global growth strategy of maintaining our lead as Latin America's largest mobile ad network, while aggressively expanding into APAC, the U.S. and European markets," said StartMeApp Co-Managing Director and Founder Gaston Fonzo, "has enabled StartMeApp to not only meet our year-end 2013 goals two months early but also positions us to move forward rapidly toward what we foresee as virtually exponential growth of our network in 2014."
An independent, privately owned mobile advertising network, StartMeApp serves mobile ads in 120 countries across five continents and currently delivers 30 billion impressions monthly across its mobile advertising platform worldwide. StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on-portal audiences, mobile web sites, WAP sites and applications traffic.
Since its launch in 2011 StartMeApp has delivered tens of thousands of effective brand campaigns for clients that include well-known global and regional corporate brands, such as Coca Cola, Skype, Audi, Adidas, Air France, Fox Latino, Chevrolet, Samsung, Microsoft, Peugeot, Allianz, Claro, Despegar.com and others.
StartMeApp's popularity among brands and ad agencies stems from the network's emphasis on brand safety and transparency, allowing advertisers to see exactly where impressions are served as they target premium mobile content from leading publishers that include Rovio, Reuters, Sega, Wordpress, Flixter, Grooveshark, Nimbuzz, ESPN, Zynga, Accuweather, Craigslist, The Weather Channel and many more.
StartMeApp's unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company's management and staff to provide the highest possible return on mobile advertising investment for clients worldwide. To learn more about StartMeApp and the mobile advertising opportunities available to its brand, ad agency and content publishing clients in Latin America, North America, Europe, Asia and Africa, visit http://www.StartMeApp.com.
About StartMeApp
An independent, privately owned global mobile advertising network, StartMeApp runs tens of thousands of effective brand and ad campaigns each year and serves mobile ads, apps and content in 120 countries across North and South America, Europe, Asia and Africa. Currently delivering 30 billion impressions monthly worldwide, StartMeApp's unique, high-frequency ad-serving platform fully integrates demand-side and supply-side functionalities to connect publishers, VAS providers and aggregators of mobile apps and content to all leading ad networks and exchanges worldwide. At the same time, StartMeApp provides brand advertisers and agencies access to major global sources of high-quality, rich-media apps and content inventory, including carrier on-portal audience, mobile web sites, WAP sites and mobile applications traffic. For more information about StartMeApp, visit: http://StartMeApp.com.
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