SodaStream Introduces Perfect Soda in Seconds with New SodaStream Caps

SodaStream, the leading manufacturer and distributor of home carbonation beverage systems, today announced the launch of SodaStream Caps in the US. SodaStream Caps are the Company's first ever flavor concentrates in a single-use capsule. Smart, small and made from 100 per cent recyclable materials, these specially designed and patent-pending capsules are a breakthrough innovation for the home soda making category.

"SodaStream is the 21st century way to enjoy sparkling drinks at home," stated Daniel Birnbaum, CEO of SodaStream. "It's better for you, better for the environment, and now with Caps, it's even easier and more fun. Once you use SodaStream Caps, you'll never look back."

Made exclusively for use with a SodaStream home soda maker, consumers simply place a single SodaStream Cap onto a carbonaTed SodaStream bottle and press gently to click it into place, releasing the perfect amount of pre-measured flavoring into the carbonated water to ensure a perfect-tasting soda every time. To see SodaStream Caps in action please visit https://www.youtube.com/watch?v=-wCpnMJuUJA&feature=youtu.be

SodaStream Caps are sold in packages of eight, retailing from $4.99 to $9.99. The initial assortment includes cola, diet cola, ginger ale, and diet pink grapefruit as well as variety packs of eight different regular and diet soda flavors. In addition, variety packs of SodaStream Caps featuring Kool-Aid and Crystal Light brands from Kraft Foods are available. "We're excited to launch SodaStream Caps in the USA just in time for the holidays," stated Gerard Meyer, President of SodaStream USA. "Our initial launch will be exclusively at Bed, Bath & Beyond (BBBY), with a more expanded list of retailers and flavors expected during the course of 2014."

SodaStream Contact:
Yonah Lloyd
Chief Corporate Development and Communications Officer
SodaStream International Ltd.
Phone: +972-3-976-2462
yonahl@sodastream.com

About SodaStream
SodaStream International Ltd. (SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 60,000 retail stores in 45 countries around the world, including over 15,000 retail stores in the United States. For more information please visit www.sodastream.com.

To download SodaStream's investor relations app, which offers access to SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8 for your iPhone/iPad, or https://play.google.com/store/apps/details?id=com.theirapp.soda for your Android mobile device.

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